{"data":{"id":"76131","string_id":"MPBw83","status":"1","parent_id":"76111","slug":"iGt0u3","order":"4","name":"Advanced","type":"1","cover":"","cover_alt":"","desc":"","website":"","contact":"","seo_title":"","seo_keyword":"","seo_desc":"","author":"","published_time":"1709722503","add_time":"1709721125","update_time":"1739417256","corp_auth_id":"0","verify_code_auth_id":"0","editor_type":"1","tags":[],"parent_name":"Platform Guide","parent_type":"1","parent_slug":"5R9YAn","child":[{"id":"76132","string_id":"Jzzxvj","status":"1","parent_id":"76131","slug":"J8GsJv","order":"8","name":"A\/B Test","type":"2","cover":"","cover_alt":"","desc":"","website":"","contact":"","seo_title":"","seo_keyword":"","seo_desc":"","share_switch":"0","share_code":"","author":"","published_time":"1709722503","add_time":"1709721126","update_time":"1779446570","corp_auth_id":"0","verify_code_auth_id":"0","editor_type":"3","file_type":"","auth_id":"[\"-1\"]","content":{"content_id":"76132","content":"

1. Functional Overview<\/h2>\n
An A\/B test is a comparative experiment that divides users into control and test groups in proportion, applying different configurations to each group. By comparing results using distinct advertising strategies across test groups, you can determine which strategy yields better performance.<\/p>\n
Taku A\/B test supports the following features:<\/strong><\/p>\n
\n
Multi-group support: <\/strong>Up to 10 test groups can be configured. <\/li>\n
Dual-scenario testing:<\/strong> Supports placement A\/B test and segment A\/B test. <\/li>\n
Multiple ad space aggregation: <\/strong>Placement A\/B tests allow selection of multiple Taku placement simultaneously; segment A\/B tests permit selection of only one segment per test. Taku also supports viewing A\/B test data at the application level.<\/li>\n
One-click optimization: <\/strong>After completing an A\/B test, users can instantly select the optimal test group.<\/li>\n
Historical data tracking: <\/strong>Users can review historical A\/B test group data and configuration settings.<\/li>\n<\/ul>\n
<\/p>\n
2. Operation Guide<\/h2>\n
2.1 A\/B Test usage process<\/h3>\n
2.1.1 Create A\/B Test<\/h4>\n
You can create tests through either Mediation or A\/B Test. <\/p>\n
[Mediation] → [A\/B Test] → [Add A\/B Test]<\/p>\n
<\/p>\n
[Advanced]→[A\/B Test] → [+ A\/B Test]<\/p>\n
<\/p>\n
2.1.2 Add Detailed AB Test Configuration<\/h4>\n
1. Test Types<\/strong><\/p>\n
AB test includes Placement A\/B Test<\/strong> and Segment A\/B Test<\/strong>. Click the question mark\u3010?\u3011to the right of the subheading to view dimension differences. <\/p>\n
If you create using Segment<\/strong>, you can set up multiple A\/B groups (up to 10 groups) and select multiple Taku placement for A\/B test within the same application (segment A\/B test supports only single segment creation).<\/p>\n
Note: Only one type of A\/B test can be created under the same placement.<\/strong><\/p>\n
<\/p>\n
2. Traffic distribution <\/strong><\/p>\n
It is set proportionally. To achieve automatic equal distribution, turn on the switch to the right of the title.<\/p>\n
<\/p>\n
3. Configuration Group<\/strong><\/p>\n
After the A\/B Test is created, the original WaterFall configuration of the mediation will be automatically synchronized to the group with the smallest ID in the A\/B Test (for example, if three groups A\\B\\C are configured, it will be automatically copied to group A). You can use the Copy WaterFall<\/strong> function to synchronize the original WaterFall configuration of the mediation of other groups (B\/C).<\/p>\n
<\/p>\n
4. Effective Date<\/strong><\/p>\n
You can choose Now<\/strong>, Manual<\/strong>, or Assign<\/strong>.<\/p>\n
<\/p>\n
After completing all configurations, click Submit<\/strong> to create successfully.<\/p>\n
<\/p>\n
If you select Manual<\/strong>, the test will enter the \"Waiting\" status; you can click Start Test<\/strong> on the Mediation<\/strong> or AB Test<\/strong> page to launch it officially.<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
You can use the A\/B Test status filter <\/strong>or search<\/strong> function to quickly find the A\/B Test experiments<\/div>\n
that have been created in the current app.<\/div>\n
<\/p>\n
2.1.3 Grouping Settings: WaterFall<\/h4>\n
After completing the A\/B test, you can configure traffic groups and ad sources for each A\/B test group in Mediation<\/strong>. Use the Create Segment\/Add AD Source - Copy from Another Segment<\/strong> to quickly complete WaterFall configuration.<\/p>\n
<\/p>\n
<\/p>\n
If there is no available ad source in the test group, Taku will \"Automatically allocate<\/strong><\/div>\n
impression ads<\/strong>\" by default, that is, use the ad source of other test groups for impression. You can<\/div>\n
also choose ”Do not impression ads in this group<\/strong>“<\/div>\n
<\/p>\n
2.1.4 Edit Test<\/h4>\n
After filtering the corresponding A\/B test on the Mediation page, select More Actions<\/strong> to edit the A\/B test configuration.<\/p>\n
<\/p>\n
Or [Advanced] - [A\/B Test] - [Edit] to adjust the configuration<\/p>\n
<\/p>\n
2.1.5 End Testing <\/h4>\n
When concluding A\/B test, you can select All Placements<\/strong> to choose the optimal grouping strategy with one click, or select Choose one or more placement(s)<\/strong> to choose the optimal grouping strategy for each spot individually.<\/p>\n
<\/p>\n
<\/p>\n
2.2 A\/B Test Data Viewing Method <\/h3>\n
2.2.1 A\/B Test Section Homepage View <\/h4>\n
The AB testing page consists of two lists: the AB Testing<\/strong> list (showing ongoing or pending tests) and the Historical AB Tests<\/strong> list (showing completed tests). The historical list directly displays test results.<\/p>\n
<\/p>\n
The list item can be expanded to view key data comparisons during the experiment (e.g. Est. Revenue, eCPM changes).<\/p>\n
<\/p>\n
Click Placement<\/strong> or Segment<\/strong> in the list to view details.<\/p>\n
For an ongoing AB test, go to the corresponding placement on the Mediation<\/strong> page; for historical AB tests, go to the Historical Traffic Data<\/strong> page.<\/p>\n
<\/p>\n
<\/p>\n
2.2.2 Ongoing A\/B Test<\/h4>\n
\n
View on Mediation Page<\/li>\n<\/ul>\n
You can filter date ranges and test names on the Mediation<\/strong> page to view detailed data for each group; click Data Detail<\/strong> to navigate to the Details of A\/B Test Data<\/strong> page.<\/p>\n
<\/p>\n
\n
View the A\/B test page.<\/li>\n<\/ul>\n
Click View Data<\/strong> to navigate to the Details of A\/B Test Data<\/strong> page.<\/p>\n
<\/p>\n
<\/p>\n
For multi-placement testing, you can view each placement individually or access total data for all placements. The dashboard displays summary data by testing phase by default, but you can switch to using estimated application data. A dropdown menu allows comparison of specific metrics and supports viewing daily data trends.<\/p>\n
A\/B Test supports data metrics are detailed in Part 3 of this document.<\/p>\n
<\/p>\n
2.2.3 Historical AB Test Configuration and Data<\/h4>\n
\n
View on the Mediation Page<\/li>\n<\/ul>\n
After the A\/B Test is finished, only the data of the optimal<\/strong> AB test group you have selected will<\/div>\n
be impressioned on the mediation page. The data of other AB test groups that have not been<\/div>\n
selected will not be impressioned in the mediation page. If you need to view the data of the<\/div>\n
unselected AB test group and historical data before the AB test was started<\/strong>, you can view it in Historical Traffic Data.<\/strong><\/div>\n
<\/p>\n
<\/p>\n
Or go to [Report] - [Full Report] - [Dimension], and select [AB Test] to view<\/p>\n
<\/p>\n
In historical Traffic data<\/strong>, you can filter all historical A\/B test data by the A\/B test group name.<\/p>\n
Note: In the historical segmentation data, only the segmentation of A\/B testing and the status of<\/strong><\/div>\n
ad sources in the enabled state before the end of the test will be displayed. <\/strong>Ad sources that were<\/div>\n
turned off during.<\/div>\n
<\/p>\n
<\/p>\n
Note: <\/strong>After distinguishing A\/B groups, please pay attention to metrics such as \"estimated data\" when observing data. For example: estimated eCPM, estimated revenue, and estimated ARPU.<\/p>\n
The metrics with \"API\" in the A\/B group are data of the entire code bit dimension, that is, the actual revenue of this code bit. In fact, no split will occur.<\/p>\n
\n
For example:<\/strong> CSJ code position \"xxxx\" is configured in an A\/B Test with a 60\/40 distribution ratio, and the actual revenue API is 100 RMB. The estimated revenue in group A is 60 RMB, and in group B it is 40 RMB. However, the revenue API in both groups will be consistent with the \"actual revenue pulled back from the mediation network\"<\/strong>.<\/p>\n
That is, whether watching in group A or group B, the revenue API of CSJ code position \"xxxx\" will be equal to 100.<\/p>\n<\/blockquote>\n
\n
View the AB test page.<\/li>\n<\/ul>\n
To view the historical A\/B test list, click View Data<\/strong> to navigate to the A\/B Test Data Details page.<\/p>\n
<\/p>\n
2.2.4 View A\/B Test Data in the Full Report<\/h4>\n
After the A\/B Test is completed, Taku SDK strategy cache problem. Unselected grouping strategies will generate legacy data within a certain period of time. If you find that the placement data queried in the full report<\/strong> is inconsistent with the data impressioned in the mediation<\/strong>, you can select AB test<\/strong> in the data dimension<\/strong> of the full report<\/strong> to further determine whether the data difference is caused by the old AB test strategy.<\/p>\n
<\/p>\n
<\/p>\n
3. A\/B test supports data metrics<\/h2>\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Category<\/strong><\/th>\n Indicator<\/strong><\/th>\n Description<\/strong><\/th>\n<\/tr>\n
Revenue<\/td>\n Est. Revenue<\/span><\/td>\n Only count the estimated revenue of current placement in this A\/B test or aggregate the estimated revenue of all placement participating in the A\/B test.<\/td>\n<\/tr>\n
Est. Revenue\/Get Strategy Devices<\/span><\/td>\n <\/td>\n<\/tr>\n
Est. Revenue\/Show ads Devices<\/span><\/td>\n <\/td>\n<\/tr>\n
User Behavior<\/td>\n Get Strategy Devices<\/span><\/td>\n \n
Placement Data Summary data: The number of unique users (number of devices) who have requested any placement in this A\/B test.<\/p>\n
Data of a single placement: the number of unique users (number of devices) that have requested the current placement. Select data within a period of time to accumulate daily data without deduplication.<\/p>\n<\/td>\n<\/tr>\n
Show ads Devices<\/span><\/td>\n \n
Placement Data Summary data: The number of unique users (number of devices) who have who have showed ads in any placement in this A\/B test.<\/p>\n
Data of a single placement: the number of unique users (number of devices) that have who have showed ads in the current placement. Select data within a period of time to accumulate daily data without deduplication.<\/p>\n<\/td>\n<\/tr>\n
Engage Rate<\/td>\n \n
The proportion of users who have been shown ads every day to the users who have requested the placement strategy,<\/p>\n
calculated as: Show ads Devices \/ Get Strategy Devices<\/p>\n<\/td>\n<\/tr>\n
Request<\/td>\n Latency(sec.)<\/td>\n The filling time of the placement indicates the average time from the loading of the placement to successful filling.<\/td>\n<\/tr>\n
Attempts<\/td>\n The number of attempts reported by Taku. The number of times an ad request has been conveyed from App to Taku. A given ad request can attempt multiple ad sources.Normal ad source is attempt.Header Bidding ad source is ad request. After the bidding ad source's request has a bidding response, the bidding ad source participates in waterfall sorting, and when the ad source's turn to request, the actual number of requests sent to networks.<\/td>\n<\/tr>\n
Attempt Fill Rate<\/span><\/td>\n \n
The rate at which an ad is served following a attempt to Ad source;<\/p>\n
calculated as (Attempt Fills \/ Attempts)<\/p>\n<\/td>\n<\/tr>\n
Imp\/Get Strategy Devices<\/span><\/td>\n <\/td>\n<\/tr>\n
Imp\/Show ads Dev<\/td>\n <\/td>\n<\/tr>\n
Request<\/td>\n The number of times an ad request has been conveyed from App to Taku. A given ad request can attempt multiple ad sources<\/td>\n<\/tr>\n
Request Fill Rate<\/span><\/td>\n \n
The rate at which an ad is served following a request to Taku,<\/p>\n
calculated as (Request Fills \/ Requests)<\/p>\n<\/td>\n<\/tr>\n
Imp.<\/td>\n When Taku get the callback of networks, it will be counted as an impression.<\/td>\n<\/tr>\n
Imp. Rate<\/td>\n Calculated as (Impression \/ Fills)<\/td>\n<\/tr>\n
Est. eCPM<\/td>\n \n
Taku calculates Estimate eCPM based on the total Estimate Revenue and Taku statistics Impressions,<\/p>\n
calculated as ( Estimate Revenue \/ Taku Impressions ) * 1000.<\/p>\n
Note: 1. Estimated eCPM available on current day ; 2. Non-bidding ad sources are based on manually filled-in eCPM price, and bidding ad sources are based on real-time bid price; 3\u3001Meta bidding ad sources are based on Meta historical eCPM API.<\/p>\n<\/td>\n<\/tr>\n
Click<\/td>\n How many times the ads are clicked. Reported by Taku SDK. Some of the platforms do not support click callback so part of the click can not be tracked by Taku.<\/td>\n<\/tr>\n
CTR<\/td>\n Calculated as (Clicks \/ Impressions * 100%)<\/td>\n<\/tr>\n
Ready Data<\/td>\n isReady<\/td>\n The number of Taku isReady interface is called<\/td>\n<\/tr>\n
isReady Rate<\/td>\n The number of Taku isReady interface returns True \/ the number of Taku isReady interface is called<\/td>\n<\/tr>\n
eCPR<\/td>\n Revenue per thousand attempts, calculation formula: Estimated Revenue\/ Request 1000. Normal ad source is Attempt, Header Bidding ad source is bid request.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
<\/p>\n
4. FAQ<\/h2>\n
(1) How to allocate devices for the A\/B Test function?<\/strong><\/p>\n
If the AB strategy remains unchanged, the device ID will be fixedly allocated to one of the groups. If the strategy changes, such as modifying the volume cut permission, the device ID will be reallocated.<\/p>\n
<\/p>\n
(2) The cut-in ratio set in the A\/B Test does not match the cut-in ratio of the actual placement, but the DAU cut-in ratio of the App is close to the cut-in ratio set in the A\/B Test?<\/strong><\/p>\n
Under normal circumstances, it is normal for the gap between the cut-in ratio set in the AB experiment and the cut-in ratio of the placements in the experiment to be 5%.<\/p>\n
When the gap exceeds 5%, you can check whether there are any test groups in all the placements participating in the experiment that have no ad source configured<\/strong>. When the test group is not configured with any available ad source, Taku adopts the \"Automatically allocate impression ads<\/strong>\" strategy by default, that is, the traffic of this test group will be cut to other test groups with available ad sources, thereby affecting the actual cut-in ratio of the placement.<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
(3) When a single placement participates in an A\/B Test, the A\/B Test results of the placement are inconsistent with the A\/B Test results of the App dimension?<\/strong><\/p>\n
Under normal circumstances, the A\/B Test results of a single placement will be consistent with the A\/B Test results of the App dimension. When there is a discrepancy, it may be that the samples participating in the A\/B Test are unevenly cut.<\/p>\n
It is recommended that you close the existing A\/B Test and create a new A\/B Test. In the new A\/B Test, you can consider using the AABB test (two AA groups as the control group and two BB groups as the test group). When the test results of the two AA groups are close, it means that the A\/B Test samples are evenly cut. This A\/B Test can consider the comparison effect of the AB groups.<\/p>\n
<\/p>\n
(4) When multiple placements participate in the experiment, the summary data of each placement participating in the experiment is inconsistent with the experimental results of the App dimension?<\/strong><\/p>\n
When this happens, it means that the test results of your current placements participating in the A\/B Test and the overall App dimension show the \"Simpson's Paradox\". In this case, you can select the optimal strategy test grouping strategy based on the A\/B Test results of each placement.<\/p>\n
At the same time, it is recommended that you create different A\/B Tests for the above placements participating in the A\/B Test and re-verify the existing test conclusions.<\/p>\n
<\/p>\n
(5) Usage Restrictions for Traffic Segmentation A\/B Testing<\/strong><\/div>\n
<\/div>\n
For the current traffic segmentation A\/B testing, the functions of Smart Assistant and Dynamic Waterfall are not supported for the time being. Developers who need to use these functions can contact the AM to enable the traffic segmentation A\/B feature.<\/div>","pure_content":"1. Functional Overview\nAn A\/B test is a comparative experiment that divides users into control and test groups in proportion, applying different configurations to each group. By comparing results using distinct advertising strategies across test groups, you can determine which strategy yields better performance.\nTaku A\/B test supports the following features:\n\nMulti-group support: Up to 10 test groups can be configured.\u00a0\nDual-scenario testing: Supports placement A\/B test and segment A\/B test.\u00a0\nMultiple ad space aggregation: Placement A\/B tests allow selection of multiple Taku placement simultaneously; segment A\/B tests permit selection of only one segment per test. Taku also supports viewing A\/B test data at the application level.\nOne-click optimization: After completing an A\/B test, users can instantly select the optimal test group.\nHistorical data tracking: Users can review historical A\/B test group data and configuration settings.\n\n\u00a0\n2. Operation Guide\n2.1 A\/B Test usage process\n2.1.1 Create A\/B Test\nYou can create tests through either Mediation or A\/B Test. \u00a0\n[Mediation] \u2192 [A\/B Test] \u2192 [Add A\/B Test]\n\n[Advanced]\u2192[A\/B Test] \u2192 [+ A\/B Test]\n\n2.1.2 Add Detailed AB Test Configuration\n1. Test Types\nAB test includes\u00a0Placement A\/B Test and Segment A\/B Test. Click the question mark\u3010?\u3011to the right of the subheading to view dimension differences.\u00a0\nIf you create using Segment, you can set up multiple A\/B groups (up to 10 groups) and select multiple Taku placement for A\/B test within the same application (segment A\/B test supports only single segment creation).\nNote: Only one type of A\/B test can be created under the same placement.\n\n2. Traffic distribution \nIt is set proportionally. To achieve automatic equal distribution, turn on the switch to the right of the title.\n\n3. Configuration Group\nAfter the A\/B Test is created, the original WaterFall configuration of the mediation will be automatically synchronized to the group with the smallest ID in the A\/B Test (for example, if three groups A\\B\\C are configured, it will be automatically copied to group A). You can use the Copy WaterFall function to synchronize the original WaterFall configuration of the mediation of other groups (B\/C).\n\n4. Effective Date\nYou can choose Now,\u00a0Manual, or\u00a0Assign.\n\nAfter completing all configurations, click\u00a0Submit\u00a0to create successfully.\n\u00a0\nIf you select Manual, the test will enter the \"Waiting\" status; you can click Start Test on the Mediation\u00a0or AB Test\u00a0page to launch it officially.\n\n\n\u00a0\nYou can use the A\/B Test status filter or search function to quickly find the A\/B Test experiments\nthat have been created in the current app.\n\n2.1.3 Grouping Settings: WaterFall\nAfter completing the A\/B test, you can configure traffic groups and ad sources for each A\/B test group in Mediation. Use the Create Segment\/Add AD Source - Copy from Another Segment\u00a0to quickly complete WaterFall configuration.\n\n\u00a0\nIf there is no available ad source in the test group, Taku will \"Automatically allocate\nimpression ads\" by default, that is, use the ad source of other test groups for impression. You can\nalso choose \u201dDo not impression ads in this group\u201c\n\n2.1.4 Edit Test\nAfter filtering the corresponding A\/B test on the Mediation page, select\u00a0More Actions\u00a0to edit the A\/B test configuration.\n\nOr [Advanced] - [A\/B Test] - [Edit] to adjust the configuration\n\n2.1.5 End Testing \u00a0\nWhen concluding A\/B test, you can select All Placements to choose the optimal grouping strategy with one click, or select Choose one or more placement(s) to choose the optimal grouping strategy for each spot individually.\n\n\u00a0\n2.2 A\/B Test Data Viewing Method \u00a0\n2.2.1 A\/B Test Section Homepage View \u00a0\nThe AB testing page consists of two lists: the\u00a0AB Testing list (showing ongoing or pending tests) and the Historical AB Tests\u00a0list (showing completed tests). The historical list directly displays test results.\n\nThe list item can be expanded to view key data comparisons during the experiment (e.g. Est. Revenue, eCPM changes).\n\nClick Placement or Segment in the list to view details.\nFor an ongoing AB test, go to the corresponding placement on the Mediation page; for historical AB tests, go to the Historical Traffic Data page.\n\n\n2.2.2 Ongoing A\/B Test\n\nView on Mediation Page\n\nYou can filter date ranges and test names on the Mediation page to view detailed data for each group; click Data Detail to navigate to the Details of A\/B Test Data page.\n\n\nView the A\/B test page.\n\nClick View Data to navigate to the Details of A\/B Test Data page.\n\n\u00a0\nFor multi-placement testing, you can view each placement individually or access total data for all placements. The dashboard displays summary data by testing phase by default, but you can switch to using estimated application data. A dropdown menu allows comparison of specific metrics and supports viewing daily data trends.\nA\/B Test supports data metrics are detailed in Part 3 of this document.\n\n2.2.3 Historical AB Test Configuration and Data\n\nView on the Mediation Page\n\nAfter the A\/B Test is finished, only the data of the optimal AB test group you have selected will\nbe impressioned on the mediation page. The data of other AB test groups that have not been\nselected will not be impressioned in the mediation page. If you need to view the data of the\nunselected AB test group and historical data before the AB test was started, you can view it in Historical Traffic Data.\n\n\nOr go to [Report] - [Full Report] - [Dimension], and select [AB Test] to view\n\nIn historical Traffic data, you can filter all historical A\/B test data by the A\/B test group name.\nNote: In the historical segmentation data, only the segmentation of A\/B testing and the status of\nad sources in the enabled state before the end of the test will be displayed. Ad sources that were\nturned off during.\n\n\nNote:\u00a0After distinguishing A\/B groups, please pay attention to metrics such as \"estimated data\" when observing data. For example: estimated eCPM, estimated revenue, and estimated ARPU.\nThe metrics with \"API\" in the A\/B group are data of the entire code bit dimension, that is, the actual revenue of this code bit. In fact, no split will occur.\n\nFor example: CSJ code position \"xxxx\" is configured in an A\/B Test with a 60\/40 distribution ratio, and the actual revenue API is 100 RMB. The estimated revenue in group A is 60 RMB, and in group B it is 40 RMB. However, the revenue API in both groups will be consistent with the \"actual revenue pulled back from the mediation network\".\nThat is, whether watching in group A or group B, the revenue API of CSJ code position \"xxxx\" will be equal to 100.\n\n\nView the AB test page.\n\nTo view the historical A\/B test list, click\u00a0View Data to navigate to the A\/B Test Data Details page.\n\n2.2.4 View A\/B Test Data in the Full Report\nAfter the A\/B Test is completed, Taku SDK strategy cache problem. Unselected grouping strategies will generate legacy data within a certain period of time. If you find that the placement data queried in the full report\u00a0is inconsistent with the data impressioned in the\u00a0mediation, you can select\u00a0AB test\u00a0in the data dimension of the\u00a0full report to further determine whether the data difference is caused by the old AB test strategy.\n\n\u00a0\n3. A\/B test supports data metrics\n\n\n\n Category\n Indicator\n Description\n\n\n Revenue\n Est. Revenue\n Only count the estimated revenue of current placement in this A\/B test or aggregate the estimated revenue of all placement participating in the A\/B test.\n\n\n Est. Revenue\/Get Strategy Devices\n \u00a0\n\n\n Est. Revenue\/Show ads Devices\n \u00a0\n\n\n User Behavior\n Get Strategy Devices\n Placement Data Summary data: The number of unique users (number of devices) who have requested any placement in this A\/B test.\nData of a single placement: the number of unique users (number of devices) that have requested the current placement. Select data within a period of time to accumulate daily data without deduplication.\n\n\n Show ads Devices\n Placement Data Summary data: The number of unique users (number of devices) who have who have showed ads in any placement in this A\/B test.\nData of a single placement: the number of unique users (number of devices) that have who have showed ads in the current placement. Select data within a period of time to accumulate daily data without deduplication.\n\n\n Engage Rate\n The proportion of users who have been shown ads every day to the users who have requested the placement strategy,\ncalculated as: Show ads Devices \/ Get Strategy Devices\n\n\n Request\n Latency(sec.)\n The filling time of the placement indicates the average time from the loading of the placement to successful filling.\n\n\n Attempts\n The number of attempts reported by Taku. The number of times an ad request has been conveyed from App to Taku. A given ad request can attempt multiple ad sources.Normal ad source is attempt.Header Bidding ad source is ad request. After the bidding ad source's request has a bidding response, the bidding ad source participates in waterfall sorting, and when the ad source's turn to request, the actual number of requests sent to networks.\n\n\n Attempt Fill Rate\n The rate at which an ad is served following a attempt to Ad source;\ncalculated as (Attempt Fills \/ Attempts)\n\n\n Imp\/Get Strategy Devices\n \u00a0\n\n\n Imp\/Show ads Dev\n \u00a0\n\n\n Request\n The number of times an ad request has been conveyed from App to Taku. A given ad request can attempt multiple ad sources\n\n\n Request Fill Rate\n The rate at which an ad is served following a request to Taku,\ncalculated as (Request Fills \/ Requests)\n\n\n Imp.\n When Taku get the callback of networks, it will be counted as an impression.\n\n\n Imp. Rate\n Calculated as (Impression \/ Fills)\n\n\n Est. eCPM\n Taku calculates Estimate eCPM based on the total Estimate Revenue and Taku statistics Impressions,\ncalculated as ( Estimate Revenue \/ Taku Impressions ) 1000.\nNote: 1. Estimated eCPM available on current day ;\u00a0 \u00a02. Non-bidding ad sources are based on manually filled-in eCPM price, and bidding ad sources are based on real-time bid price;\u00a0 \u00a03\u3001Meta bidding ad sources are based on Meta historical eCPM API.\n\n\n Click\n How many times the ads are clicked. Reported by Taku SDK. Some of the platforms do not support click callback so part of the click can not be tracked by Taku.\n\n\n CTR\n Calculated as (Clicks \/ Impressions * 100%)\n\n\n Ready Data\n isReady\n The number of Taku isReady interface is called\n\n\n isReady Rate\n The number of Taku isReady interface returns True \/ the number of Taku isReady interface is called\n\n\n eCPR\n Revenue per thousand attempts, calculation formula: Estimated Revenue\/ Request *1000. Normal ad source is Attempt, Header Bidding ad source is bid request.\n\n\n\n\u00a0\n4. FAQ\n(1) How to allocate devices for the A\/B Test function?\nIf the AB strategy remains unchanged, the device ID will be fixedly allocated to one of the groups. If the strategy changes, such as modifying the volume cut permission, the device ID will be reallocated.\n\u00a0\n(2) The cut-in ratio set in the A\/B Test does not match the cut-in ratio of the actual placement, but the DAU cut-in ratio of the App is close to the cut-in ratio set in the A\/B Test?\nUnder normal circumstances, it is normal for the gap between the cut-in ratio set in the AB experiment and the cut-in ratio of the placements in the experiment to be 5%.\nWhen the gap exceeds 5%, you can\u00a0check whether there are any test groups in all the placements participating in the experiment that have no ad source configured. When the test group is not configured with any available ad source, Taku adopts the \"Automatically allocate impression ads\" strategy by default, that is, the traffic of this test group will be cut to other test groups with available ad sources, thereby affecting the actual cut-in ratio of the placement.\n\n\n\u00a0\n(3) When a single placement participates in an A\/B Test, the A\/B Test results of the placement are inconsistent with the A\/B Test results of the App dimension?\nUnder normal circumstances, the A\/B Test results of a single placement will be consistent with the A\/B Test results of the App dimension. When there is a discrepancy, it may be that the samples participating in the A\/B Test are unevenly cut.\nIt is recommended that you close the existing A\/B Test and create a new A\/B Test. In the new A\/B Test, you can consider using the AABB test (two AA groups as the control group and two BB groups as the test group). When the test results of the two AA groups are close, it means that the A\/B Test samples are evenly cut. This A\/B Test can consider the comparison effect of the AB groups.\n\u00a0\n(4) When multiple placements participate in the experiment, the summary data of each placement participating in the experiment is inconsistent with the experimental results of the App dimension?\nWhen this happens, it means that the test results of your current placements participating in the A\/B Test and the overall App dimension show the \"Simpson's Paradox\". In this case, you can select the optimal strategy test grouping strategy based on the A\/B Test results of each placement.\nAt the same time, it is recommended that you create different A\/B Tests for the above placements participating in the A\/B Test and re-verify the existing test conclusions.\n\u00a0\n(5) Usage Restrictions for Traffic Segmentation A\/B Testing\n\u00a0\nFor the current traffic segmentation A\/B testing, the functions of Smart Assistant and Dynamic Waterfall are not supported for the time being. Developers who need to use these functions can contact the AM to enable the traffic segmentation A\/B feature.","is_draft":"0","editor_type":"3","file_path":"","add_time":"1709721131","update_time":"1779446570"},"pure_content":"1. Functional Overview\nAn A\/B test is a comparative experiment that divides users into control and test groups in proportion, applying different configurations to each group. By comparing results usin"},{"id":"76133","string_id":"LYORHo","status":"1","parent_id":"76131","slug":"kan3NQ","order":"7","name":"Log Analysis","type":"2","cover":"","cover_alt":"","desc":"","website":"","contact":"","seo_title":"","seo_keyword":"","seo_desc":"","share_switch":"0","share_code":"","author":"","published_time":"1709722503","add_time":"1709721132","update_time":"1739417233","corp_auth_id":"0","verify_code_auth_id":"0","editor_type":"3","file_type":"","auth_id":"[\"-1\"]","content":{"content_id":"76133","content":"
1. Functional Overview<\/h2>\n
Taku provides log analysis of Bid fail\u3001Request fail and Show fail<\/strong><\/span> for placements and ad sources. You can use the log analysis function to assist in troubleshooting.<\/span>.<\/span><\/span><\/span>Log analysis data supports querying the last 14 days.<\/p>\n
<\/p>\n
\u2460 The log analysis function supports the following dimensions:<\/p>\n
\n\n\n\n\n\n\n\n\n\n
Log Type<\/th>\n Log Dimension<\/th>\n Required data dimensions<\/th>\n Illustrate<\/th>\n<\/tr>\n
\n
\n
\n
\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n
\n
\n
Bid Fail<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/td>\n
Placement<\/td>\n Placement<\/td>\n Analyze the bid failure logs of all bidding ad sources under the placement<\/td>\n<\/tr>\n
Request Fail<\/td>\n Placement<\/td>\n Placement<\/td>\n Analyze the failed placement request log (the reason why the corresponding placement traffic request is not filled<\/strong> )<\/td>\n<\/tr>\n
Show Fail<\/span><\/td>\n Placement<\/td>\n Placement<\/td>\n Analyze the show fail log of the placement<\/td>\n<\/tr>\n
Bid Fail<\/span><\/span><\/td>\n Ad Source<\/td>\n Ad source or Network<\/td>\n Analyze the bid failure log of the ad source (the reason why the corresponding ad source does not respond to the bid failure<\/strong> )<\/td>\n<\/tr>\n
Attempt Fail<\/span><\/td>\n Ad Source<\/td>\n Ad source or Network<\/td>\n Analyze the request fail log of the ad source (the reason why the ad request of the corresponding ad source is not filled<\/strong> )<\/td>\n<\/tr>\n
Show Fail<\/span><\/td>\n Ad Source<\/td>\n Ad source or Network<\/td>\n Analyze the video playback failure logs of rewarded videos and interstitial<\/strong> ad sources<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
\u2461 Log analysis can query the data of the day<\/p>\n
<\/p>\n
2. Operation Instructions<\/h2>\n
2.1 bid fail for placement and ad source<\/span><\/h3>\n
(1) When analyzing the bid failure log<\/strong> of a placement, after you select the placement<\/strong> , network<\/strong> , and ad source<\/strong> to be analyzed, Taku will output the corresponding log content.<\/p>\n
<\/p>\n
(2) Reasons for failed inquiries about placement<\/strong> , network<\/strong> , and ad source<\/strong> . The specific output content is as follows:<\/p>\n
<\/p>\n
\n\n\n\n\n\n\n
Metrics<\/th>\n Illustrate<\/th>\n<\/tr>\n
Taku Error Codes<\/td>\n Error codes for Taku SDK internal statistics<\/td>\n<\/tr>\n
Taku Error Type<\/td>\n Error types in Taku SDK internal statistics<\/td>\n<\/tr>\n
Taku Error Message<\/td>\n Error information of Taku SDK internal statistics<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
(3) You can locate the reason why the placement<\/strong> , network<\/strong> , or ad source<\/strong> bid request is not filled based on the error type of Taku SDK<\/p>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n
Taku Error Codes<\/th>\n Taku Error Type<\/th>\n<\/tr>\n
-1<\/td>\n The bidding failed or the network did not bid<\/td>\n<\/tr>\n
-2<\/td>\n The network SDK has not completed initialization and cannot initiate a bidding request<\/td>\n<\/tr>\n
-3<\/td>\n network timeout<\/td>\n<\/tr>\n
-4<\/td>\n Taku S2S interface abnormality<\/td>\n<\/tr>\n
-5<\/td>\n Due to the show cap limit of the ad source, it does not participate in this bid request<\/span><\/td>\n<\/tr>\n
-6<\/td>\n Due to the show pacing limit of the ad source, it does not participate in this bid request<\/span><\/td>\n<\/tr>\n
-7<\/td>\n Due to the limitation of \"the time interval between the next bid after the bid failed\", the bidder will not participate in this bid request.<\/td>\n<\/tr>\n
-8<\/td>\n Due to the reason that \"the developer passes in the filtered ad source ID through the SDK API\", this bid request is not included<\/td>\n<\/tr>\n
-9<\/td>\n Due to \"integration exception (network SDK does not exist, adapter does not exist)\", this bidding request is not included<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
<\/p>\n
2.2 Request fail for placement<\/span><\/h3>\n
(1) When analyzing the Request Fail<\/strong> log of a placement, after you select the placement<\/strong> to be analyzed, Taku will output the corresponding log content.<\/p>\n
<\/p>\n
(2) Reasons why the placement request failed. The specific output is as follows:<\/p>\n
<\/p>\n
\n\n\n\n\n\n
Metrics<\/th>\n Illustrate<\/th>\n<\/tr>\n
Taku Error Codes<\/td>\n Error codes for Taku SDK internal statistics<\/td>\n<\/tr>\n
Taku Error Message<\/td>\n Error information of Taku SDK internal statistics<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
(3) You can locate the reason why the placement is not filled based on the error code of Taku SDK<\/p>\n
Taku Android SDK Error Code Description<\/a><\/p>\n
Taku iOS SDK Error Code Description<\/a><\/p>\n
<\/p>\n
2.3 Show fail for placement<\/span><\/h3>\n
(1) When analyzing the Show Fail<\/strong> log of an placement, after you select the placement<\/strong> to be analyzed, Taku will output the corresponding log content.<\/p>\n
<\/p>\n
(2) The reason for the failure of the placement show, the specific output is as follows:<\/span><\/p>\n
<\/p>\n
\n\n\n\n\n\n
Metrics<\/th>\n Illustrate<\/th>\n<\/tr>\n
Taku Error Codes<\/td>\n Error codes for Taku SDK internal statistics<\/td>\n<\/tr>\n
Taku Error Message<\/td>\n Error information of Taku SDK internal statistics<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
(3) You can target the reason for the failure of the placement show based on the error code of the Taku SDK<\/span><\/p>\n
\n\n\n\n\n\n\n\n
Taku Error Codes<\/th>\n Illustrate<\/th>\n<\/tr>\n
1<\/td>\n There is currently no ad source available for display.<\/strong> Consider preloading ads or adding ad loading scenarios<\/td>\n<\/tr>\n
2<\/td>\n The placement is limited by the display limit.<\/strong> You can consider modifying the cap setting of the placement.<\/td>\n<\/tr>\n
3<\/td>\n Limited by the show pacing of the placement. <\/span><\/strong>Consider modifying your placement's show pacing settings<\/span><\/td>\n<\/tr>\n
4<\/td>\n The current strategy is empty.<\/strong> Before the placement is loaded into the WaterFall strategy, the App will report this error when calling to display ads<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
<\/p>\n
2.4 Attemps Fail for ad source<\/span><\/h3>\n
(1) When analyzing the <\/span><\/span><\/span>Attempts Fail<\/span><\/strong><\/span><\/span> log, when you select the <\/span><\/span><\/span>ad source<\/span><\/strong><\/span><\/span> or <\/span><\/span><\/span>network<\/span><\/strong><\/span><\/span> for demand analysis, Taku will output the corresponding log content.<\/span><\/span><\/span><\/p>\n
<\/p>\n
(2) The reason for the failure of the ad source attempt, the specific output is as follows:<\/span><\/p>\n
<\/p>\n
\n\n\n\n\n\n\n
Metrics<\/th>\n Illustrate<\/th>\n<\/tr>\n
Taku No Fill Type<\/td>\n Unfilled type of Taku SDK internal statistics<\/td>\n<\/tr>\n
Network error code<\/td>\n Taku SDK records the error code returned by the network<\/td>\n<\/tr>\n
Network error message<\/td>\n Taku SDK records the error information returned by the network<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
(3) You can target the reason why the ad source is not filled based on the Taku Fill Fail Type<\/span><\/p>\n
\n\n\n\n\n\n\n\n\n\n\n\n
Taku Fill Fail Type<\/th>\n Illustrate<\/th>\n<\/tr>\n
0<\/td>\n The ad source is not filled. <\/span><\/span><\/span><\/strong>It needs to be checked according to <\/span><\/span><\/span>Network Error Codes<\/span><\/strong><\/span><\/span> <\/strong>and<\/span><\/span><\/span> Network Error Message<\/span><\/strong><\/span><\/span><\/strong><\/td>\n<\/tr>\n
1<\/td>\n Ad source filling timed out<\/strong> . The ad source did not return a filling result within 15 minutes.<\/td>\n<\/tr>\n
2<\/td>\n Limited by the <\/span><\/span><\/span>show cap<\/span><\/span><\/span><\/span><\/strong> of the ad source.<\/strong> Consider modifying your ad source's show cap settings<\/span><\/span><\/span><\/td>\n<\/tr>\n
3<\/td>\n Limited by the <\/span><\/span><\/span>show pacing<\/span><\/strong><\/span><\/span> of the ad source. <\/span><\/span><\/span><\/strong>Consider modifying your ad source's show pacing settings<\/span><\/span><\/span><\/td>\n<\/tr>\n
4<\/td>\n No fill last time, no request was made within the specified time.<\/strong> Contact Taku to set<\/td>\n<\/tr>\n
5<\/td>\n Hit the filtered ad source ID passed in the Load method<\/strong> , and no request is initiated this time<\/td>\n<\/tr>\n
6<\/td>\n The Bid Token of the bidding ad source has expired<\/strong> . No request will be made this time.<\/td>\n<\/tr>\n
7<\/td>\n Current ad source is showing<\/span><\/strong> , so no request will be made this time<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
(4) You can locate the reason why the ad source is not filled according to <\/span><\/span><\/span>Network Error Codes<\/span><\/strong><\/span><\/span> and <\/span><\/span><\/span>Network Error Message:<\/span><\/strong><\/span><\/span><\/p>\n
Network Android Error Code Description<\/a><\/p>\n
Network iOS Error Code Description<\/a><\/p>\n
<\/p>\n
2.5 Ad source show fail<\/h3>\n
(1) When analyzing the Show Fail<\/strong> log of an ad source, after you select the ad source<\/strong> or network<\/strong> to be analyzed, Taku will output the corresponding log content.<\/p>\n
<\/p>\n
(2) Reasons for the failure of ad source display. The specific output content is as follows:<\/p>\n
<\/p>\n
\n\n\n\n\n\n\n
Metrics<\/th>\n Illustrate<\/th>\n<\/tr>\n
Taku show fail type<\/td>\n Display failure types counted by Taku SDK<\/td>\n<\/tr>\n
Network error code<\/td>\n Taku SDK records the error code returned by the network<\/td>\n<\/tr>\n
Network error message<\/td>\n Taku SDK records the error information returned by the network<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
(3) You can locate the reason for ad source show fail based on the show fail type<\/strong> of Taku SDK<\/p>\n
Taku Android SDK Error Code Description<\/a><\/p>\n
Taku iOS SDK Error Code Description<\/a><\/p>\n
(4) You can locate the reason why the ad source is shown failed according to <\/span><\/span><\/span>Network Error Codes<\/span><\/strong><\/span><\/span> and <\/span><\/span><\/span>Network Error Message<\/span><\/strong><\/span><\/span>:<\/span><\/span><\/span><\/p>\n
Network Android Error Code Description<\/a><\/p>\n
Network iOS Error Code Description<\/a><\/p>","pure_content":"1. Functional Overview\nTaku provides log analysis of Bid fail\u3001Request fail and Show fail for placements and ad sources. You can use the log analysis function to assist in troubleshooting..Log analysis data supports querying the last 14 days.\n\n\u2460 The log analysis function supports the following dimensions:\n\n\n\n\n Log Type\n Log Dimension\n Required data dimensions\n Illustrate\n\n\n \u00a0\n\n\n\n\n\n\n\n\nBid Fail\n Placement\n Placement\n Analyze the bid failure logs of all bidding ad sources under the placement\n\n\n Request Fail\n Placement\n Placement\n Analyze the failed placement request log (the reason why the corresponding placement traffic request is not filled )\n\n\n Show Fail\n Placement\n Placement\n Analyze the show fail log of the placement\n\n\n Bid Fail\n Ad Source\n Ad source or Network\n Analyze the bid failure\u00a0log of the ad source (the reason why the corresponding ad source does not respond to the bid failure )\n\n\n Attempt Fail\n Ad Source\n Ad source or Network\n Analyze the request fail log of the ad source (the reason why the ad request of the corresponding ad source is not filled )\n\n\n Show Fail\n Ad Source\n Ad source or Network\n Analyze the video playback failure logs of rewarded videos and interstitial ad sources\n\n\n\n\n\u2461 Log analysis can query the data of the day\n\u00a0\n2. Operation Instructions\n2.1 bid fail for placement and ad source\n(1) When analyzing the bid failure log of a placement, after you select the placement , network , and ad source to be analyzed, Taku will output the corresponding log content.\n\n(2) Reasons for failed inquiries about placement , network , and ad source . The specific output content is as follows:\n\n\n\n\n\n Metrics\n Illustrate\n\n\n Taku Error Codes\n Error codes for Taku SDK internal statistics\n\n\n Taku Error Type\n Error types in Taku SDK internal statistics\n\n\n Taku Error Message\n Error information of Taku SDK internal statistics\n\n\n\n\n(3) You can locate the reason why the placement , network , or ad source bid request is not filled based on the error type of Taku SDK\n\n\n\n\n Taku Error Codes\n Taku Error Type\n\n\n -1\n The bidding failed or the network did not bid\n\n\n -2\n The network SDK has not completed initialization and cannot initiate a bidding request\n\n\n -3\n network timeout\n\n\n -4\n Taku S2S interface abnormality\n\n\n -5\n Due to the show cap limit of the ad source, it does not participate in this bid request\n\n\n -6\n Due to the show pacing limit of the ad source, it does not participate in this bid request\n\n\n -7\n Due to the limitation of \"the time interval between the next bid after the bid failed\", the bidder will not participate in this bid request.\n\n\n -8\n Due to the reason that \"the developer passes in the filtered ad source ID through the SDK API\", this bid request is not included\n\n\n -9\n Due to \"integration exception (network SDK does not exist, adapter does not exist)\", this bidding request is not included\n\n\n\n\n\u00a0\n2.2 Request fail for placement\n(1) When analyzing the Request Fail log of a placement, after you select the placement to be analyzed, Taku will output the corresponding log content.\n\n(2) Reasons why the placement request failed. The specific output is as follows:\n\n\n\n\n\n Metrics\n Illustrate\n\n\n Taku Error Codes\n Error codes for Taku SDK internal statistics\n\n\n Taku Error Message\n Error information of Taku SDK internal statistics\n\n\n\n\n(3) You can locate the reason why the placement is not filled based on the error code of Taku SDK\nTaku Android SDK Error Code Description\nTaku iOS SDK Error Code Description\n\u00a0\n2.3 Show fail for placement\n(1) When analyzing the Show Fail log of an placement, after you select the placement to be analyzed, Taku will output the corresponding log content.\n\n(2) The reason for the failure of the placement show, the specific output is as follows:\n\n\n\n\n\n Metrics\n Illustrate\n\n\n Taku Error Codes\n Error codes for Taku SDK internal statistics\n\n\n Taku Error Message\n Error information of Taku SDK internal statistics\n\n\n\n\n(3) You can target the reason for the failure of the placement show based on the error code of the Taku SDK\n\n\n\n\n Taku Error Codes\n Illustrate\n\n\n 1\n There is currently no ad source available for display. Consider preloading ads or adding ad loading scenarios\n\n\n 2\n The placement is limited by the display limit. You can consider modifying the cap setting of the placement.\n\n\n 3\n Limited by the show pacing of the placement. Consider modifying your placement's show pacing settings\n\n\n 4\n The current strategy is empty. Before the placement is loaded into the WaterFall strategy, the App will report this error when calling to display ads\n\n\n\n\n\u00a0\n2.4 Attemps Fail for ad source\n(1) When analyzing the Attempts Fail log, when you select the ad source or network for demand analysis, Taku will output the corresponding log content.\n\n(2) The reason for the failure of the ad source attempt, the specific output is as follows:\n\n\n\n\n\n Metrics\n Illustrate\n\n\n Taku No Fill Type\n Unfilled type of Taku SDK internal statistics\n\n\n Network error code\n Taku SDK records the error code returned by the network\n\n\n Network error message\n Taku SDK records the error information returned by the network\n\n\n\n\n(3) You can target the reason why the ad source is not filled based on the Taku Fill Fail Type\n\n\n\n\n Taku Fill Fail Type\n Illustrate\n\n\n 0\n The ad source is not filled. It needs to be checked according to Network Error Codes and Network Error Message\n\n\n 1\n Ad source filling timed out . The ad source did not return a filling result within 15 minutes.\n\n\n 2\n Limited by the show cap of the ad source. Consider modifying your ad source's show cap settings\n\n\n 3\n Limited by the show pacing of the ad source. Consider modifying your ad source's show pacing settings\n\n\n 4\n No fill last time, no request was made within the specified time. Contact Taku to set\n\n\n 5\n Hit the filtered ad source ID passed in the Load method , and no request is initiated this time\n\n\n 6\n The Bid Token of the bidding ad source has expired . No request will be made this time.\n\n\n 7\n Current ad source is showing\u00a0, so no request will be made this time\n\n\n\n\n(4) You can locate the reason why the ad source is not filled according to Network Error Codes and Network Error Message:\nNetwork Android Error Code Description\nNetwork iOS Error Code Description\n\u00a0\n2.5 Ad source show fail\n(1) When analyzing the Show Fail log of an ad source, after you select the ad source or network to be analyzed, Taku will output the corresponding log content.\n\n(2) Reasons for the failure of ad source display. The specific output content is as follows:\n\n\n\n\n\n Metrics\n Illustrate\n\n\n Taku show fail type\n Display failure types counted by Taku SDK\n\n\n Network error code\n Taku SDK records the error code returned by the network\n\n\n Network error message\n Taku SDK records the error information returned by the network\n\n\n\n\n(3) You can locate the reason for ad source show fail based on the show fail type of Taku SDK\nTaku Android SDK Error Code Description\nTaku iOS SDK Error Code Description\n(4) You can locate the reason why the ad source is shown failed according to Network Error Codes and Network Error Message:\nNetwork Android Error Code Description\nNetwork iOS Error Code Description","is_draft":"0","editor_type":"3","file_path":"","add_time":"1709721137","update_time":"1748605239"},"pure_content":"1. Functional Overview\nTaku provides log analysis of Bid fail\u3001Request fail and Show fail for placements and ad sources. You can use the log analysis function to assist in troubleshooting..Log analysis"},{"id":"76135","string_id":"4XkbHB","status":"1","parent_id":"76131","slug":"Upload-Network-Report-Data","order":"6","name":"Upload Network Report Data","type":"2","cover":"","cover_alt":"","desc":"","website":"","contact":"","seo_title":"","seo_keyword":"","seo_desc":"","share_switch":"0","share_code":"","author":"","published_time":"1709722504","add_time":"1709721140","update_time":"1770001397","corp_auth_id":"0","verify_code_auth_id":"0","editor_type":"3","file_type":"","auth_id":"[\"-1\"]","content":{"content_id":"76135","content":"
1. Functional Overview<\/h2>\n
(1) Normally, you can enable automatic data retrieval by configuring the Network API parameters. However, some Networks have set thresholds for activating the reporting API. The Repotring API cannot be activated before the requirements are met. In this case, developers are required to manually upload network data to our Taku backend so that we can assist you in making further adjustments and optimizations.<\/p>\n
(2) Mainly concentrated in the Chinese mainland network, such as CSJ, Tencent Ads (Youlianghui), Baidu Union Ads, and Kuaishou Ads<\/strong> . Therefore, if you have integrated and used these networks but have not yet opened the reporting API, you can follow the steps below to manually upload data to the Taku backend.<\/p>\n
(3) If you need to upload data for a custom network, please refer to the Data Template section for Custom Networks<\/a> .<\/p>\n
<\/p>\n
2. Operation Instructions<\/h2>\n
2.1 Export data from the network<\/h3>\n
Tip: Taku backend limits uploading data to 31 days at a time, and the file size is within 5MB<\/strong><\/p>\n
<\/p>\n
\u25cf CSJ<\/h4>\n
(1) Log in to the CSJ backend, select Ad Monetization<\/strong> -> Data<\/strong> -> Ad Data Report<\/strong><\/p>\n
(2) Data dimension<\/strong> selection for data reports: time, code position<\/p>\n
(3) Select the time period for which you want to import data, which should not exceed 31 days. After selecting, click Filter<\/strong> and then Export List.<\/strong><\/p>\n
(4) The downloaded report is in xlsx format and can be directly uploaded to the Taku backend without any processing.<\/p>\n
CSJ backend version:<\/strong><\/p>\n
$\"\"$ <\/p>\n
<\/p>\n
\u25cf Tencent Ads (Youlianghui)<\/h4>\n
(1) Log in to the Youlianghui backend and select Data Revenue<\/strong> -> Advertising Data<\/strong><\/p>\n
(2) Select the time period for which you want to import data. The maximum period is 31 days.<\/p>\n
(3) Select date<\/strong> and placement<\/strong> in the breakdown dimension, and select the following indicators in the custom data report:<\/p>\n
$\"\"$ <\/p>\n
(4) After selecting, click Query<\/strong> and then download the report<\/strong><\/p>\n
(5) The downloaded report is in csv format and can be directly uploaded to the Taku backend without any processing.<\/p>\n
<\/p>\n
<\/p>\n
\u25cf Baidu Union Ads<\/h4>\n
(1) Log in to the Baiqingteng backend, enter the application cooperation<\/strong> on the homepage, and select Data Report<\/strong> -> Advertising Alliance<\/strong> Report<\/strong> -> Custom Report<\/strong><\/p>\n
(2) Select the time period for which you want to import data, which should not exceed 31 days. After selecting, click Query<\/strong> , then Download Report<\/strong> , and select CSV file to save in the Download Settings.<\/strong><\/p>\n
(3) The downloaded report is in csv format<\/strong> and can be directly uploaded to the Taku backend without any processing.<\/p>\n
(4) The downloaded csv format can also be saved as xlsx format and then uploaded directly to the Taku backend<\/p>\n
(5) You do not need to select the application type<\/strong> and code position type.<\/strong> You can choose to add all<\/strong> code positions.<\/p>\n
$\"\u6587\u7ae0\u56fe\u7247\"$ <\/p>\n
<\/p>\n
\u25cf Kuaishou Ads<\/h4>\n
(1) Log in to the Kuaishou Ads backend and select Data Center-<\/strong> > Advertising Data<\/strong><\/p>\n
(2) Data dimension selection: date, application, placement, system, access method<\/strong><\/p>\n
(3) Select the time period for which you want to import data, which should not exceed 31 days. After selecting, click Search<\/strong> and then download the report.<\/strong><\/p>\n
(4) The downloaded report is in csv format and can be directly uploaded to the Taku backend without any processing.<\/p>\n
$\"\"$ <\/p>\n
<\/p>\n
\u25cf Huawei Ads<\/h4>\n
(1) Log in to Huawei backend and select [My Reports]<\/strong><\/p>\n
(2) [Currency selection] :<\/strong> CNY or USD<\/p>\n
(3) [Data dimension] : <\/strong>Country, Media, Presentation format, The name of the placement, Placement ID, and date<\/p>\n
(4) [Column configuration] (indicator options)<\/strong>: Check the corresponding indicators as shown in the figure (refer to the column configuration in the figure below) <\/p>\n
(5) Select the time period for which you want to import data, up to 31 days. When you're done, click [Download the report]<\/strong><\/p>\n
(6) The downloaded report is in csv format, and can be uploaded directly to the Taku backend without any processing<\/p>\n
<\/strong><\/p>\n
<\/strong><\/p>\n
<\/p>\n
\u25cf Customized network<\/h4>\nPlease download the data template first: click here to download<\/a> , and then copy the relevant data of the custom network into the template according to the template format.<\/p>\n
The following is a description of the format of each column field in the template:<\/p>\n
\u2460 Date<\/strong> : The format is \"20200807\", which means the data on August 7, 2020, and the maximum period is no more than 31 days<\/p>\n
\u2461 Ad source parameters<\/strong> : must be consistent with the ad source parameters filled in by the developer backend (same as the content circled in the red box) , and data matching is achieved based on this field<\/p>\n
Method 1:<\/strong><\/p>\n
How to find: Network → Monetization → find your Customized network → AD Source Setting → find your app and placement → Param<\/strong><\/p>\n
<\/p>\n
(The parameter information in the \"Ad Source Parameters\" column of the data template should match the parameter information in the red box in the image above (can be directly copied).)<\/p>\n
Method 2:<\/strong><\/p>\n
\"Full Report\" → Filter for the Customized network → \"Dimensions\" (choose Ad Source) → \"Export Report\". Then, check the \"Remote Placement ID\" column in the exported Excel sheet to view all ad source parameters<\/strong>. Afterward, fill the parameter information into the template file as needed (can be directly copied).<\/p>\n
<\/p>\n
\u2462 Region<\/strong> : The format is \"CN\", which means Mainland China. Please refer to this document to fill in the country code<\/a> . It is not case sensitive.<\/p>\n
\u2463 Revenue<\/strong> , display<\/strong> , click<\/strong> : based on the custom network data, just copy it directly<\/p>\n
<\/p>\n
Precautions:<\/strong>
(1) The cells of the data file must be in a regular format and can be adjusted uniformly after copying.<\/p>\n
(2) Data matching is based on the \"Ad Source Parameters\" field. Please ensure the parameter format is filled in correctly.<\/p>\n
(3) The uploaded data table cannot exceed 6 columns, and there must be no spaces before and after each item in the table.<\/p>\n
<\/p>\n
2.2 Taku background upload data<\/h3>\n
(1) Enter the Upload Network Report page under Advanced Functions<\/p>\n
<\/p>\n
(2) Click the Upload button in the upper left corner, select the firm, report currency, and area, upload report, and click Confirm.<\/p>\n
<\/p>\n
(3) After the system completes the processing, you can check whether the processing is successful. If the processing fails or the data start\/end date does not display a specific time, please check whether the exported data report format is correct according to the help document; if the processing still fails after confirming that the format is correct, please contact us for assistance.<\/p>\n
<\/p>","pure_content":"1. Functional Overview\n(1) Normally, you can enable automatic data retrieval by configuring the Network API parameters. However, some Networks have set thresholds for activating the reporting API. The Repotring API cannot be activated before the requirements are met. In this case, developers are required to manually upload network data to our Taku backend so that we can assist you in making further adjustments and optimizations.\n(2) Mainly concentrated in the Chinese mainland network, such as CSJ, Tencent Ads (Youlianghui), Baidu Union Ads, and Kuaishou Ads . Therefore, if you have integrated and used these networks but have not yet opened the reporting API, you can follow the steps below to manually upload data to the Taku backend.\n(3) If you need to upload data for a custom network, please refer to the Data Template section for Custom Networks .\n\u00a0\n2. Operation Instructions\n2.1 Export data from the network\nTip: Taku backend limits uploading data to 31 days at a time, and the file size is within 5MB\n\u00a0\n\u25cf CSJ\n(1) Log in to the CSJ backend, select Ad Monetization -> Data -> Ad Data Report\n(2) Data dimension selection for data reports: time, code position\n(3) Select the time period for which you want to import data, which should not exceed 31 days. After selecting, click Filter and then Export List.\n(4) The downloaded report is in xlsx format and can be directly uploaded to the Taku backend without any processing.\nCSJ backend version:\n\n\u00a0\n\u25cf Tencent Ads (Youlianghui)\n(1) Log in to the Youlianghui backend and select Data Revenue -> Advertising Data\n(2) Select the time period for which you want to import data. The maximum period is 31 days.\n(3) Select date\u00a0\u00a0and placement in the breakdown dimension, and select the following indicators in the custom data report:\n\n(4) After selecting, click Query and then download the report\n(5) The downloaded report is in csv format and can be directly uploaded to the Taku backend without any processing.\n\n\u00a0\n\u25cf \u00a0Baidu Union Ads\n(1) Log in to the Baiqingteng backend, enter the application cooperation on the homepage, and select Data Report -> Advertising Alliance Report -> Custom Report\n(2) Select the time period for which you want to import data, which should not exceed 31 days. After selecting, click Query , then Download Report , and select CSV file to save in the Download Settings.\n(3) The downloaded report is in csv format and can be directly uploaded to the Taku backend without any processing.\n(4) The downloaded csv format can also be saved as xlsx format and then uploaded directly to the Taku backend\n(5) You do not need to select the application type and code position type. You can choose to add all code positions.\n\n\u00a0\n\u25cf Kuaishou Ads\n(1) Log in to the Kuaishou Ads backend and select Data Center- > Advertising Data\n(2) Data dimension selection: date, application, placement, system, access method\n(3) Select the time period for which you want to import data, which should not exceed 31 days. After selecting, click Search and then download the report.\n(4) The downloaded report is in csv format and can be directly uploaded to the Taku backend without any processing.\n\n\u00a0\n\u25cf Huawei Ads\n(1) Log in to Huawei backend and select [My Reports]\n(2) [Currency selection] :\u00a0CNY or USD\n(3) [Data dimension] : Country, Media, Presentation format, The name of the placement, Placement ID, and date\n(4) [Column configuration] (indicator options): Check the corresponding indicators as shown in the figure (refer to the column configuration in the figure below)\u00a0\n(5) Select the time period for which you want to import data, up to 31 days. When you're done, click [Download the report]\n(6) The downloaded report is in csv format, and can be uploaded directly to the Taku backend without any processing\n\n\n\u00a0\n\u25cf Customized network\nPlease download the data template first: click here to download , and then copy the relevant data of the custom network into the template according to the template format.\nThe following is a description of the format of each column field in the template:\n\u2460 Date : The format is \"20200807\", which means the data on August 7, 2020, and the maximum period is no more than 31 days\n\u2461 Ad source parameters : must be consistent with the ad source parameters filled in by the developer backend (same as the content circled in the red box)\u00a0 , and data matching is achieved based on this field\nMethod 1:\nHow to find:\u00a0Network \u2192 Monetization \u2192 find your Customized network \u2192 AD Source Setting \u2192 find your app and placement\u00a0 \u2192 Param\n\n(The parameter information in the \"Ad Source Parameters\" column of the data template should match the parameter information in the red box in the image above (can be directly copied).)\nMethod 2:\n\"Full Report\" \u2192 Filter for the Customized network \u2192 \"Dimensions\" (choose Ad Source) \u2192 \"Export Report\". Then, check the \"Remote Placement ID\" column in the exported Excel sheet to view all ad source parameters. Afterward, fill the parameter information into the template file as needed (can be directly copied).\n\n\u2462 Region : The format is \"CN\", which means Mainland China. Please refer to this document to fill in the country code . It is not case sensitive.\n\u2463 Revenue , display , click : based on the custom network data, just copy it directly\n\u00a0\nPrecautions:(1) The cells of the data file must be in a regular format and can be adjusted uniformly after copying.\n(2) Data matching is based on the \"Ad Source Parameters\" field. Please ensure the parameter format is filled in correctly.\n(3) The uploaded data table cannot exceed 6 columns, and there must be no spaces before and after each item in the table.\n\u00a0\n2.2 Taku background upload data\n(1) Enter the Upload Network Report page under Advanced Functions\n\n(2) Click the Upload button in the upper left corner, select the firm, report currency, and area, upload report, and click Confirm.\n\n(3) After the system completes the processing, you can check whether the processing is successful. If the processing fails or the data start\/end date does not display a specific time, please check whether the exported data report format is correct according to the help document; if the processing still fails after confirming that the format is correct, please contact us for assistance.","is_draft":"0","editor_type":"3","file_path":"","add_time":"1709721145","update_time":"1770001396"},"pure_content":"1. Functional Overview\n(1) Normally, you can enable automatic data retrieval by configuring the Network API parameters. However, some Networks have set thresholds for activating the reporting API. The"},{"id":"76136","string_id":"H5vGcW","status":"1","parent_id":"76131","slug":"qXyFRq","order":"5","name":"Cross Promotion","type":"2","cover":"","cover_alt":"","desc":"","website":"","contact":"","seo_title":"","seo_keyword":"","seo_desc":"","share_switch":"0","share_code":"","author":"","published_time":"1709722504","add_time":"1709721147","update_time":"1770695510","corp_auth_id":"0","verify_code_auth_id":"0","editor_type":"3","file_type":"","auth_id":"[\"-1\"]","content":{"content_id":"76136","content":"
1. Functional Overview<\/strong><\/h2>\n
Cross-promotion is a marketing strategy that recommends a related product to users of a certain product. Through the cross-promotion function, different products can be recommended to each other. Currently, Taku supports a variety of cross-promotion ad formats, including: rewarded video, interstitial video, interstitial image, native, splash, and banner<\/strong> .<\/p>\n
<\/p>\n
<\/p>\n
2. Usage scenarios<\/h2>\n
\n
Own product traffic: For example, you can use the cross-promotion function to place ads for App B in App A.<\/li>\n
Place ads for direct customer advertisers: If you have some direct customer orders, you can place them directly through the cross-promotion function.<\/li>\n
As a backup when the ad fill rate is low: When the integrated ad platform resources are insufficient or the user network is poor, the cross-promotion function can be enabled to supplement the fill rate. Because once the cross-promotion ads are cached locally, they can be displayed directly without repeatedly downloading ad resources.<\/li>\n<\/ul>\n
<\/p>\n
3. Operation Instructions<\/h2>\n
3.1 How to set up cross promotion<\/h3>\n
(1) Before using the cross-promotion function, you need to contact Taku to enable the corresponding permission<\/strong> (not enabled by default).<\/p>\n
(2) After activating the \"cross-promotion\" function, you can control the opening and closing of cross-promotion on the mediation page.<\/p>\n
(3) The cross-promotion advertisement can be turned on or off in each waterfall<\/p>\n
(4) You can batch control the \"cross-promotion\" ads of each waterfall in the corresponding placement on the setting of mediation.<\/p>\n
<\/p>\n
3.2 Add products<\/h3>\n
(1) Enter the product name<\/strong><\/p>\n
(2) Select product type<\/strong><\/p>\n
Currently supported product types<\/strong> : Android, IOS, Website pages<\/strong><\/p>\n
\u2460 When the product type = Android<\/strong> , you need to select whether to list on Google Play and enter the Store URL and Package Name according to the corresponding requirements.<\/p>\n
Note:<\/strong> Packgame Name is a required field. If the client has already installed a product with the same package name, Taku will automatically launch this product without the need for repeated downloads.<\/p>\n
<\/p>\n
\u2461 When the product type = iOS<\/strong> , you need to choose whether to list it on the App Store and enter the store URL according to the corresponding requirements. App Store ID is optional.<\/p>\n
<\/p>\n
\u2462 When product type = Website page<\/strong> , just fill in the Website URL<\/p>\n
<\/p>\n
<\/p>\n
3.3 New Offer<\/h3>\n
(1) Add a n<\/span>ew offer<\/strong><\/p>\n
Click the gear under the operation and click [New Offer]<\/p>\n
<\/p>\n
<\/p>\n
(2) Fill in basic information<\/strong><\/p>\n
<\/p>\n
Fill in the basic information including: Offer Name, Click URL, Impression URL, Deeplink URL, Open Type<\/strong><\/p>\n
\u2460 Offer Name:<\/strong> Customized name<\/p>\n
\u2461 Click URL\/Impression URL:<\/strong> For details, please refer to the click URL configuration instructions<\/a><\/p>\n
\u2462 Deeplink URL:<\/strong> can jump to the specified page of the installed app, optional.<\/p>\n
\u2463 Open Type:<\/strong> There are three methods as follows, please choose according to the actual situation of the product being promoted.<\/p>\n
\n
Store:<\/strong> Turn to Google Play or Apple Store<\/li>\n
Browser:<\/strong> Jump to the browser to open<\/li>\n
APK Download:<\/strong> mainly used for domestic product promotion (when adding a product, you need to select \"No\" for Google Play listing)<\/span><\/li>\n<\/ul>\n
<\/p>\n
(3) Select placement<\/strong><\/p>\n
<\/p>\n
\n
There are two ways to choose placements:<\/li>\n<\/ul>\n
Select ad format:<\/strong> After checking the ad format, all existing and newly added<\/strong> placements of the corresponding style under the account will be automatically associated with the current ad. You can view the specific associated placements in the list of selected placements below (newly added placements will be automatically checked).<\/p>\n
Select specific placements: If you do not select any ad format, <\/span><\/strong>you can select the placement needed to be associated in the list of Placements below. You can select the newly added placements which needed to be associated below.<\/span><\/p>\n
Note<\/strong> : For each placement, every time when it requests for an ad, there could be up to 3 cross promotion ads for it. <\/span> if you have special needs, please contact us<\/strong><\/p>\n
<\/p>\n
(4) Targeting settings<\/span><\/strong><\/p>\n
<\/strong><\/p>\n
\n
On the targeting page you can set up configurations for the offers, including start and end time, time period in the day for ad serving, target areas, devices, and the budget of impression, etc.<\/span><\/li>\n
How to fill in the price?<\/li>\n<\/ul>\n
After cross-promotion is enabled, a layer of advertising source is opened in waterfall. The price of cross-promotion needs to be filled in according to the actual situation. The price value will be compared with the prices of other ad sources on the mediation page and then sorted.<\/p>\n
For example,<\/strong> in the following waterfall, if the price of the cross-promotion ad source is set to 11, then the cross-promotion ad source is ranked first; if the price is set to 3, it is ranked last.<\/p>\n
<\/p>\n
(5) Creative management<\/span><\/strong><\/p>\n
Please finish the creative configurations for your cross-promoted ads. Note that we only support <\/strong><\/span><\/span><\/span>mp4 f<\/strong>ormat<\/span><\/strong><\/span><\/span> for the videos.<\/span><\/span><\/span><\/strong><\/p>\n
For more details, please refer to: Cross-promotion creative management instructions<\/a><\/p>\n
<\/p>\n
3.4 Advanced Features<\/h3>\n
(1) Set the filter delivery package name<\/strong><\/p>\n
You can set a list of excluded package names for cross-promotion. The products corresponding to the excluded package names will no longer be promoted.<\/p>\n
Android<\/strong><\/p>\n
\n\n\n\n\n
API<\/th>\n parameter<\/th>\n illustrate<\/th>\n<\/tr>\n
setExcludePackageList<\/td>\n (List packageList)<\/td>\n packageList<\/strong> : List of excluded application packages<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
<\/p>\n
iOS<\/strong><\/p>\n
Sample code:<\/p>\n
[[ATAPI sharedInstance] setExludeAppleIdArray:@[@\"id529479190\"]];<\/code><\/pre>\n <\/div>\n <\/p>\n 4. Notes<\/h2>\n\nThe video format only supports mp4 files (.mp4). For other ad formats' creative requirements, please see: Cross-promotion ad creative requirements<\/strong><\/li>\n<\/ul>","pure_content":"1. Functional Overview\nCross-promotion is a marketing strategy that recommends a related product to users of a certain product. Through the cross-promotion function, different products can be recommended to each other. Currently, Taku supports a variety of cross-promotion ad formats, including: rewarded video, interstitial video, interstitial image, native, splash, and banner .\n\n\u00a0\n2. Usage scenarios\n\nOwn product traffic: For example, you can use the cross-promotion function to place ads for App B in App A.\nPlace ads for direct customer advertisers: If you have some direct customer orders, you can place them directly through the cross-promotion function.\nAs a backup when the ad fill rate is low: When the integrated ad platform resources are insufficient or the user network is poor, the cross-promotion function can be enabled to supplement the fill rate. Because once the cross-promotion ads are cached locally, they can be displayed directly without repeatedly downloading ad resources.\n\n\u00a0\n3. Operation Instructions\n3.1 How to set up cross promotion\n(1) Before using the cross-promotion function, you need to contact Taku to enable the corresponding permission (not enabled by default).\n(2) After activating the \"cross-promotion\" function, you can control the opening and closing of cross-promotion on the mediation page.\n(3) The cross-promotion advertisement can be turned on or off in each waterfall\n(4) You can batch control the \"cross-promotion\" ads of each waterfall in the corresponding placement on the setting of mediation.\n\u00a0\n3.2 Add products\n(1) Enter the product name\n(2) Select product type\nCurrently supported product types : Android, IOS, Website pages\n\u2460 When the product type = Android , you need to select whether to list on Google Play and enter the Store URL and Package Name according to the corresponding requirements.\nNote: Packgame Name is a required field. If the client has already installed a product with the same package name, Taku will automatically launch this product without the need for repeated downloads.\n\n\u2461 When the product type = iOS , you need to choose whether to list it on the App Store and enter the store URL according to the corresponding requirements. App Store ID is optional.\n\n\u2462 When product type = Website page , just fill in the Website URL\n\n\u00a0\n3.3 New Offer\n(1) Add a new offer\nClick the gear under the operation and click [New Offer]\n\n\u00a0\n(2) Fill in basic information\n\nFill in the basic information including: Offer Name, Click URL, Impression URL, Deeplink URL, Open Type\n\u2460 Offer Name: Customized name\n\u2461 Click URL\/Impression URL: For details, please refer to the click URL configuration instructions\n\u2462 Deeplink URL: can jump to the specified page of the installed app, optional.\n\u2463 Open Type: There are three methods as follows, please choose according to the actual situation of the product being promoted.\n\nStore: Turn to Google Play or Apple Store\nBrowser: Jump to the browser to open\nAPK Download: mainly used for domestic product promotion (when adding a product, you need to select \"No\" for Google Play listing)\n\n\u00a0\n(3) Select placement\n\n\nThere are two ways to choose placements:\n\nSelect ad format: After checking the ad format, all existing and newly added placements of the corresponding style under the account will be automatically associated with the current ad. You can view the specific associated placements in the list of selected placements below (newly added placements will be automatically checked).\nSelect specific placements: If you do not select any ad format, you can select the placement needed to be associated in the list of Placements below. You can select the newly added placements which needed to be associated below.\nNote : For each placement, every time when it requests for an ad, there could be up to 3 cross promotion ads for it. \u00a0if you have special needs, please contact us\n\u00a0\n(4) Targeting settings\n\n\nOn the targeting page you can set up configurations for the offers, including start and end time, time period in the day for ad serving, target areas, devices, and the budget of impression, etc.\nHow to fill in the price?\n\nAfter cross-promotion is enabled, a layer of advertising source is opened in waterfall. The price of cross-promotion needs to be filled in according to the actual situation. The price value will be compared with the prices of other ad sources on the mediation page and then sorted.\nFor example, in the following waterfall, if the price of the cross-promotion ad source is set to 11, then the cross-promotion ad source is ranked first; if the price is set to 3, it is ranked last.\n\u00a0\n(5) Creative management\nPlease finish the creative configurations for your cross-promoted ads. Note that we only support mp4 format for the videos.\nFor more details, please refer to: Cross-promotion creative management instructions\n\u00a0\n3.4 Advanced Features\n(1) Set the filter delivery package name\nYou can set a list of excluded package names for cross-promotion. The products corresponding to the excluded package names will no longer be promoted.\nAndroid\n\n\n\n\n API\n parameter\n illustrate\n\n\n setExcludePackageList\n (List packageList)\n packageList : List of excluded application packages\n\n\n\n\n\u00a0\niOS\nSample code:\n[[ATAPI sharedInstance] setExludeAppleIdArray:@[@\"id529479190\"]];\n\u00a0\n\u00a0\n4. Notes\n\nThe video format only supports mp4 files (.mp4). For other ad formats' creative requirements, please see: Cross-promotion ad creative requirements","is_draft":"0","editor_type":"3","file_path":"","add_time":"1709721151","update_time":"1770695510"},"pure_content":"1. Functional Overview\nCross-promotion is a marketing strategy that recommends a related product to users of a certain product. Through the cross-promotion function, different products can be recommen"},{"id":"76137","string_id":"divly9","status":"1","parent_id":"76131","slug":"hdScTL","order":"4","name":"Direct Offer","type":"2","cover":"","cover_alt":"","desc":"","website":"","contact":"","seo_title":"","seo_keyword":"","seo_desc":"","share_switch":"0","share_code":"","author":"","published_time":"1709722504","add_time":"1709721151","update_time":"1750228971","corp_auth_id":"0","verify_code_auth_id":"0","editor_type":"3","file_type":"","auth_id":"[\"-1\"]","content":{"content_id":"76137","content":"1. Functional Overview<\/h2>\nThe direct offer function can be used to deliver direct offers ad.<\/p>\n Currently, Taku supports a variety of ad formats, including: rewarded video, interstitial video, interstitial image, native, splash, and banner<\/strong> .<\/p>\n We recommend that you choose different features to place ads based on your needs:<\/p>\n \n\n\n\n\n\nFunction<\/th>\n Recommended usage scenarios<\/th>\n<\/tr>\n Cross Promotion<\/td>\n Promote your own apps without precise display budget control. Generally, cross-promotion is used as a backup when there is no filler on third-party networks.<\/td>\n<\/tr>\n Direct Offer<\/td>\n Promote direct offers ad and control the display budget of ad<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n <\/p>\n 2. Operation Instructions<\/h2>\n 2.1 Enabling direct offer permissions<\/h3>\n(1) Contact Taku to enable direct offer<\/strong> permissions (currently only available to whitelisted users)<\/p>\n (2) To use direct offer, you need to update Taku SDK >= v5.7.92<\/strong><\/p>\n <\/p>\n 2.2 Configure direct offer<\/h3>\nThe ad level rules for direct offer are as follows: Campaign > Ad Set > Creative<\/span><\/strong><\/p>\n \nCampaign<\/strong> : corresponds to an Android app, iOS app, or web page<\/strong><\/li>\n Ad set<\/strong> : Multiple ad sets can be created under one campaign. Each ad set can be placed in multiple Taku placements.<\/li>\n Creative<\/strong> : Each ad set can create a set of creative<\/li>\n<\/ul>\n<\/p>\n <\/p>\n 2.3 View direct offer reports<\/h3>\nYou can view detailed direct offer data in Full Report > Direct Offer Report<\/strong><\/p>\n <\/p>\n <\/p>\n 3. Detailed steps and instructions<\/h2>\n3.1 Configure campaigns<\/h3>\n(1) Go to Advanced > Direct Offer<\/strong> to enter the configuration page<\/p>\n (2) You can create and manage campaigns within campaigns<\/p>\n (3) When adding an campaign, the campaign types supported are: Android App, iOS App, and Web Page<\/strong><\/p>\n (4) If the campaign type you add is Android and your product group is not available on Google Play<\/strong> , and you are promoting your product group in mainland China, we recommend that you add the four elements of APK ads required by the Ministry of Industry and Information Technology.<\/p>\n \u2460 App version<\/strong> : the version number of your application<\/p>\n \u2461 App Permissions URL<\/strong> : URL of the permissions document that your application needs to apply for<\/p>\n \u2462 Privacy Agreement URL<\/strong> : The link address of the privacy agreement document of your application<\/p>\n \u2463 Developer Name<\/strong> : Your name<\/p>\n <\/p>\n (5) The display effect is as follows:<\/p>\n <\/p>\n <\/p>\n 3.2 Configure ad set<\/h3>\n(1) You can create and manage ad sets in Ad set<\/strong><\/p>\n (2) When creating an ad set, you need to complete the following steps:<\/p>\n \u2460 Select campaign<\/strong><\/h3>\nYou need to select the campaign source. Currently supported options include: existed campaign, new campaign<\/strong><\/p>\n <\/p>\n <\/p>\n \u2461 Ad Set-Basic<\/strong><\/h3>\nComplete the following configuration in Ad set-Basic:<\/strong><\/p>\n <\/p>\n The configuration instructions are as follows:<\/p>\n \n\n\n\n\n\n\n\n\n\n\nField<\/span><\/th>\n Scope<\/span><\/th>\n Description<\/span><\/th>\n Note<\/span><\/th>\n<\/tr>\n Start Date<\/span><\/td>\n Required<\/td>\n The start date of the ad set<\/td>\n Selectable start date time zone<\/td>\n<\/tr>\n End Date<\/td>\n Required<\/td>\n End date of the ad set<\/td>\n The ad schedule will automatically end when the end date is reached<\/td>\n<\/tr>\n eCPM settlement price<\/td>\n Required<\/td>\n The revenue data in the report will be calculated using the eCPM settlement price<\/td>\n The currency of the eCPM settlement price is consistent with the account currency<\/td>\n<\/tr>\n Budget for impression in total<\/span><\/td>\n Optional<\/td>\n The limitation of the total impression for this Ad Set. It can be set by day or throughout the promotion period<\/span><\/td>\n If you reduce the total impression budget when the ad set is serving, the control of the budget might not be accurate.<\/span>Please modify it with caution.<\/td>\n<\/tr>\n Budget for click in total<\/td>\n Optional<\/td>\n The limitation of the total click for this Ad Set. It can be set by day or throughout the promotion period<\/span><\/td>\n If you reduce the total click budget when the ad set is serving, the control of the budget might not be accurate.<\/span>Please make modifications with caution.<\/td>\n<\/tr>\n Budget for impression per device<\/span><\/td>\n Optional<\/td>\n The limitation of the impression number per device for this Ad Set. Can only be set throughout the promotion period<\/span><\/td>\n If you reduce the budget for impression per device when the ad set is serving, the control of the budget might not be accurate<\/span>, so please make modifications with caution.<\/td>\n<\/tr>\n Budget for click per devie<\/span><\/td>\n Optional<\/td>\n The limitation of the click number per device for this Ad Set. Can only be set throughout the promotion period<\/span><\/td>\n If you reduce the budget for click per device when the ad set is serving, the control of the budget might not be accurate<\/span>, so please modify it with caution.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n <\/p>\n \u2462 Ad Set-Third-party Detection link<\/strong><\/h3>\nIn Ad S<\/strong>et - Third-party Detection Link,<\/strong> complete the following configuration:<\/p>\n <\/p>\n The configuration instructions are as follows:<\/p>\n \n\n\n\n\n\n\n\n\nField<\/span><\/th>\n Scope<\/span><\/th>\n Description<\/span><\/th>\n Note<\/th>\n<\/tr>\n Click URL<\/td>\n Required<\/td>\n Direct offer click jump link<\/td>\n Supports placeholder replacement. Click to jump to address configuration instructions<\/a><\/td>\n<\/tr>\n Click Monitor URL<\/td>\n Optional<\/td>\n Direct offer click monitoring link<\/td>\n Support placeholder replacement<\/td>\n<\/tr>\n Impression Monitor URL<\/td>\n Optional<\/td>\n Direct offer display monitoring link<\/td>\n Support placeholder replacement<\/td>\n<\/tr>\n DeepLink URL<\/td>\n Optional<\/td>\n Jump to the specified page of the installed app<\/td>\n Support placeholder replacement<\/td>\n<\/tr>\n Open Type<\/td>\n Required<\/td>\n Jump mode support: App Market<\/strong> : Open via Google Play or App Stores Browser<\/strong> : Open with browser WebView<\/strong> : Open via built-in WebView APK Download<\/strong> : Download APK Ads<\/td>\n APK download is only valid for Taku Android domestic version<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n <\/p>\n \u2463 Ad Set-User Targeting<\/strong><\/h3>\nIn Ad Set - User Targeting<\/strong> , complete the following configurations:<\/p>\n <\/p>\n The configuration instructions are as follows:<\/p>\n \n\n\n\n\n\n\n\n\n\nField<\/th>\n Scope<\/th>\n Description<\/th>\n Example<\/th>\n<\/tr>\n Schedule Time<\/td>\n Optional<\/td>\n Select the time range for direct offer by week and hour<\/td>\n -<\/td>\n<\/tr>\n Promotion Area<\/span><\/label><\/td>\n Required<\/td>\n The delivery areas are divided into Mainland China and non-Mainland China. If global investment is required, please add two direct delivery ads in different delivery areas<\/strong><\/td>\n -<\/td>\n<\/tr>\n Network Type<\/td>\n Optional<\/td>\n You can specify WiFi, 4G, 3G, 2G<\/td>\n -<\/td>\n<\/tr>\n App Version<\/td>\n Optional<\/td>\n You can specify the application version<\/td>\n 2.10.11<\/td>\n<\/tr>\n SDK Version<\/td>\n Optional<\/td>\n You can specify the Taku SDK version<\/td>\n 5.7.92<\/td>\n<\/tr>\n OS version<\/td>\n Optional<\/td>\n You can specify the system version<\/td>\n 14.5.0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n <\/p>\n \u2464 Creative Group Management<\/strong><\/h3>\nAd sets support different creative types:<\/p>\n \n\n\n\n\n\n\n\nCreative Type<\/th>\n Support Ad Types<\/label><\/th>\n<\/tr>\n Video+Image<\/td>\n Rewarded Video\u3001Interstitial Video\u3001Interstitial Picture\u3001Splash\u3001Banner\u3001Native<\/td>\n<\/tr>\n Image + Text<\/td>\n Interstitial Picture, Splash, Banner, Native<\/td>\n<\/tr>\n Image(Splash\/Interstitial)<\/td>\n Interstitial, Splash<\/td>\n<\/tr>\n Image(Banner)<\/td>\n Banner<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\u25cf Creative type = Video+Image<\/strong><\/h4>\nYou need to complete the configuration of the following material content:<\/p>\n \n\n\n\n\n\n\n\n\n\n\nContent<\/th>\n Scope<\/th>\n Description<\/th>\n Example<\/th>\n<\/tr>\n Title<\/td>\n Required<\/td>\n No more than 50 characters<\/td>\n MyGame<\/td>\n<\/tr>\n Description<\/td>\n Required<\/td>\n No more than 50 characters<\/td>\n Let's Play MyGame<\/td>\n<\/tr>\n CTA<\/td>\n Required<\/td>\n The Chinese word should not exceed 5 characters, and the English word should not exceed 20 characters.<\/td>\n Install Now<\/td>\n<\/tr>\n ICON Image<\/span><\/label><\/td>\n Required<\/td>\n Recommended size: square image within 200x200, size no more than 200KB, format: png, jpg, jpeg<\/td>\n -<\/td>\n<\/tr>\n Video Link<\/td>\n Required<\/td>\n The video file size should not exceed 10MB, format: MP4 (must be a downloadable MP4 file), duration: 15~30 seconds. Special note<\/strong> : The link address cannot contain any Chinese characters, and the MP4 file name can only use English letters, numbers and underscores.<\/td>\n https:\/\/cdn.abc.com\/abc.mp4<\/a><\/td>\n<\/tr>\n EndCard Image<\/td>\n Required<\/td>\n EndCard image displayed after the video is finished playing. Recommended sizes for vertical images: 1080x1920, 720x1280, 768x1024; recommended sizes for horizontal images: 1920x1080, 1280x720, 1024x768, size no larger than 1MB, format: png, jpg, jpeg<\/td>\n https:\/\/cdn.abc.com\/abc.png<\/a><\/td>\n<\/tr>\n Show Brand Logo<\/span><\/label><\/td>\n Optional<\/td>\n Brand Logo<\/td>\n https:\/\/mores.Takuad.com\/image\/default\/ad_cn.png<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\nNote: Please use https protocol for the link address of the material<\/strong><\/p>\n <\/p>\n \u25cf Creative type = Image + Text<\/h4>\nYou need to complete the configuration of the following material content:<\/p>\n \n\n\n\n\n\n\n\n\n\nContent<\/th>\n Scope<\/th>\n Description<\/th>\n Example<\/th>\n<\/tr>\n Title<\/td>\n Required<\/td>\n No more than 50 characters<\/td>\n MyGame<\/td>\n<\/tr>\n Description<\/td>\n Required<\/td>\n No more than 50 characters<\/td>\n Let's Play MyGame<\/td>\n<\/tr>\n CTA<\/td>\n Required<\/td>\n The Chinese word should not exceed 5 characters, and the English word should not exceed 20 characters.<\/td>\n Install Now<\/td>\n<\/tr>\n ICON Image<\/td>\n Required<\/td>\n Recommended size: square image within 200x200, size no more than 200KB, format: png, jpg, jpeg<\/td>\n -<\/td>\n<\/tr>\n Image<\/td>\n Required<\/td>\n Recommended sizes for vertical images: 1080x1920, 720x1280, 768x1024; recommended sizes for horizontal images: 1920x1080, 1280x720, 1024x768. The size should not exceed 1MB. Format: png, jpg, jpeg<\/td>\n -<\/td>\n<\/tr>\n Show Brand Logo<\/td>\n Optional<\/td>\n Brand Logo<\/td>\n https:\/\/mores.Takuad.com\/image\/default\/ad_cn.png<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\nNote: Please use https protocol for the link address of the material<\/strong><\/p>\n <\/p>\n \u25cf Creative type = Image(Splash\/Interstitial)<\/h4>\nYou need to complete the configuration of the following material content:<\/p>\n \n\n\n\n\n\n\nContent<\/th>\n Scope<\/th>\n Description<\/th>\n Example<\/th>\n<\/tr>\n CTA<\/td>\n Required<\/td>\n The Chinese word should not exceed 5 characters, and the English word should not exceed 20 characters.<\/strong><\/td>\n Install Now<\/td>\n<\/tr>\n Image<\/td>\n Required<\/td>\n Recommended sizes for vertical images: 1080x1920, 720x1280, 768x1024; recommended sizes for horizontal images: 1920x1080, 1280x720, 1024x768. Size should not exceed 1MB. Format: png, jpg, jpeg<\/td>\n -<\/td>\n<\/tr>\n Show Brand Logo<\/td>\n Optional<\/td>\n Brand Logo<\/td>\n https:\/\/mores.Takuad.com\/image\/default\/ad_cn.png<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\nNote: Please use https protocol for the link address of the material<\/strong><\/p>\n <\/p>\n \u25cf Creative type = Image (Banner)<\/h4>\n\u2460 Fill in at least one of the four image materials: Banner (320x50), Medium Rectangle (320x90)<\/span>, Large Banner (300x250)<\/span>, Leader Board(728x90)<\/span><\/strong><\/p>\n \u2461 Please use https protocol for the link address of the material<\/p>\n <\/p>\n 3.3 Ad set on Taku placement<\/h3>\n(1) You need to add a direct offer ad source<\/strong> for the Taku placement that delivers direct offer in the mediation.<\/strong><\/p>\n <\/p>\n (2) eCPM settlement price and price description: The eCPM settlement price set when adding an ad set is independent of the price set by the mediation.<\/p>\n \n\n\n\n\n\nPrice Type<\/th>\n Description<\/th>\n<\/tr>\n eCPM settlement price<\/td>\n Configured in the ad set<\/strong> , the revenue<\/strong> of the report data will be calculated based on the eCPM settlement price, which is often used for settlement with direct offer advertisers<\/td>\n<\/tr>\n Price<\/td>\n Configured in the ad source<\/strong> to determine the order of direct ad sources in WaterFall<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n <\/p>\n 3.4 Advanced Features<\/h3>\n(1) Set the filter delivery package name<\/strong><\/p>\n You can set a list of excluded package names for direct offer. The products corresponding to the excluded package names will no longer be promoted.<\/p>\n Android<\/strong><\/p>\n \n\n\n\n\nAPI<\/th>\n parameter<\/th>\n illustrate<\/th>\n<\/tr>\n setExcludePackageList<\/td>\n (List packageList)<\/td>\n packageList<\/strong> : List of excluded application packages<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n <\/p>\n iOS<\/strong><\/p>\n Sample code:<\/p>\n [[ATAPI sharedInstance] setExludeAppleIdArray:@[@\"id529479190\"]];<\/code><\/pre>\n <\/p>\n 4. Description of relevant data<\/h2>\n 4.1 Rewarded Video<\/h3>\n\nRewarded videos support the following ad source configuration items:<\/li>\n<\/ul>\n\n\n\n\n\n\nAd source configuration items<\/th>\n Option Description<\/th>\n Note<\/th>\n<\/tr>\n Video Mute<\/td>\n Default non-mute<\/td>\n -<\/td>\n<\/tr>\n The video can be closed early<\/td>\n By default, it cannot be closed early<\/td>\n It is recommended to adjust the video closing time in advance according to the implementation requirements<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n <\/p>\n \nRewarded Video effect Image:<\/li>\n<\/ul>\n<\/p>\n <\/p>\n 4.2 Interstitial Ads<\/h3>\n\nInterstitial supports the following ad source configuration items:<\/li>\n<\/ul>\n\n\n\n\n\n\n\n\nAd source configuration items<\/th>\n Option Description<\/th>\n<\/tr>\n Video Mute<\/td>\n Default non-mute<\/td>\n<\/tr>\n The video can be closed early<\/td>\n Default 5 seconds<\/td>\n<\/tr>\n placement type<\/td>\n Interstitial image (default) Interstitial Video<\/td>\n<\/tr>\n full-screen<\/td>\n Full screen display (default) Half screen display<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n <\/p>\n \nHalf-screen display effect diagram:<\/li>\n<\/ul>\n<\/p>\n <\/p>\n \nFull screen display effect diagram:<\/li>\n<\/ul>\n<\/p>\n <\/p>\n 4.3 Splash Ads<\/h3>\n\nThe following ad source configuration items are supported for opening the screen:<\/li>\n<\/ul>\n\n\n\n\n\n\n\nConfiguration items<\/th>\n Field<\/th>\n<\/tr>\n Screen orientation<\/td>\n Default vertical screen<\/td>\n<\/tr>\n Countdown time<\/td>\n Default 5 seconds<\/td>\n<\/tr>\n Skipable<\/td>\n The default countdown can be skipped<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n <\/p>\n \nThe opening screen will display different styles according to the creative types<\/strong> of direct offer:<\/li>\n<\/ul>\n\n\n\n\n\n\nstyle<\/th>\n Creative Type<\/th>\n<\/tr>\n Stitching style<\/td>\n Video + Image<\/strong> or Image + Text<\/strong><\/td>\n<\/tr>\n Full screen image<\/td>\n Image (splash\/interstitial)<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n <\/p>\n \nSplash display effect Image:<\/li>\n<\/ul>\n<\/p>\n <\/p>\n 4.4 Banner<\/h3>\n\nBanner supports the following ad source configuration items:<\/li>\n<\/ul>\n\n\n\n\n\n\nConfiguration items<\/th>\n Field<\/th>\n Note<\/th>\n<\/tr>\n Close button<\/td>\n Default Display<\/td>\n -<\/td>\n<\/tr>\n Ad source size<\/td>\n Banner (320x50) Large Banner (320x90) Medium Rectangle Banner (300x250) Home page banner (728x90)<\/td>\n When the creative type of the ad set = Image (Banner)<\/strong> , please make sure that the ad source size you selected has been configured with the corresponding image in the creative of the ad set, otherwise this ad set cannot be used normally.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n <\/p>\n \nBanner effect Image:<\/li>\n<\/ul>\n<\/p>\n <\/p>\n 4.5 Native<\/h3>\n\nThe following ad source configuration items are natively supported:<\/li>\n<\/ul>\n\n\n\n\n\n\nConfiguration items<\/th>\n Field<\/th>\n Note<\/th>\n<\/tr>\n Close button<\/td>\n Default Display<\/td>\n -<\/td>\n<\/tr>\n Native Types<\/td>\n Self-rendering (default) Template Rendering<\/td>\n You need to choose based on the code processing logic of the native ad access If your integration code only handles template rendering, please do not select self-rendering<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n <\/p>\n \nNative template rendering effect diagram:<\/li>\n<\/ul>\n<\/p>","pure_content":"1. Functional Overview\nThe direct offer function can be used to deliver direct offers ad.\nCurrently, Taku supports a variety of ad formats, including: rewarded video, interstitial video, interstitial image, native, splash, and banner .\nWe recommend that you choose different features to place ads based on your needs:\n\n\n\n\n Function\n Recommended usage scenarios\n\n\n Cross Promotion\n Promote your own apps without precise display budget control. Generally, cross-promotion is used as a backup when there is no filler on third-party networks.\n\n\n Direct Offer\n Promote direct offers ad and control the display budget of ad\n\n\n\n\n\u00a0\n2. Operation Instructions\n2.1 Enabling direct offer permissions\n(1) Contact Taku to enable direct offer permissions (currently only available to whitelisted users)\n(2) To use direct offer, you need to update Taku SDK >= v5.7.92\n\u00a0\n2.2 Configure direct offer\nThe ad level rules for direct offer are as follows:\u00a0Campaign > Ad Set > Creative\n\nCampaign : corresponds to an Android app, iOS app, or web page\nAd set : Multiple ad sets can be created under one campaign. Each ad set can be placed in multiple Taku placements.\nCreative : Each ad set can create a set of creative\n\n\n\u00a0\n2.3 View direct offer reports\nYou can view detailed direct offer data in Full Report > Direct Offer Report\n\n\u00a0\n3. Detailed steps and instructions\n3.1 Configure campaigns\n(1) Go to Advanced >\u00a0Direct Offer to enter the configuration page\n(2) You can create and manage campaigns within campaigns\n(3) When adding an campaign, the campaign types supported are: Android App, iOS App, and Web Page\n(4) If the campaign type you add is Android and your product group is not available on Google Play , and you are promoting your product group in mainland China, we recommend that you add the four elements of APK ads required by the Ministry of Industry and Information Technology.\n\u2460 App version : the version number of your application\n\u2461 App Permissions URL : URL of the permissions document that your application needs to apply for\n\u2462 Privacy Agreement URL : The link address of the privacy agreement document of your application\n\u2463 Developer Name : Your name\n\n(5) The display effect is as follows:\n\n\u00a0\n3.2 Configure ad set\n(1) You can create and manage ad sets in Ad set\n(2) When creating an ad set, you need to complete the following steps:\n\u2460 Select campaign\nYou need to select the campaign source. Currently supported options include: existed campaign, new\u00a0campaign\n\n\u00a0\n\u2461 Ad Set-Basic\nComplete the following configuration in Ad set-Basic:\n\nThe configuration instructions are as follows:\n\n\n\n\n Field\n Scope\n Description\n Note\n\n\n Start Date\n Required\n The start date of the ad set\n Selectable start date time zone\n\n\n End Date\n Required\n End date of the ad set\n The ad schedule will automatically end when the end date is reached\n\n\n eCPM settlement price\n Required\n The revenue data in the report will be calculated using the eCPM settlement price\n The currency of the eCPM settlement price is consistent with the account currency\n\n\n Budget for impression in total\n Optional\n The limitation of the total impression for this Ad Set. It can be set by day or throughout the promotion period\n If you reduce the total impression budget when the ad set is serving, the control of the budget might not be accurate.Please modify it with caution.\n\n\n Budget for click in total\n Optional\n The limitation of the total click for this Ad Set. It can be set by day or throughout the promotion period\n If you reduce the total click budget when the ad set is serving, the control of the budget might not be accurate.Please make modifications with caution.\n\n\n Budget for impression per device\n Optional\n The limitation of the impression number per device for this Ad Set. Can only be set throughout the promotion period\n If you reduce the budget for impression per device when the ad set is serving, the control of the budget might not be accurate, so please make modifications with caution.\n\n\n Budget for click per devie\n Optional\n The limitation of the click number per device for this Ad Set. Can only be set throughout the promotion period\n If you reduce the budget for click per device when the ad set is serving, the control of the budget might not be accurate, so please modify it with caution.\n\n\n\n\n\u00a0\n\u2462 Ad Set-Third-party Detection link\nIn Ad Set - Third-party Detection Link, complete the following configuration:\n\nThe configuration instructions are as follows:\n\n\n\n\n Field\n Scope\n Description\n Note\n\n\n Click URL\n Required\n Direct offer click jump link\n Supports placeholder replacement. Click to jump to address configuration instructions\n\n\n Click Monitor URL\n Optional\n Direct offer click monitoring link\n Support placeholder replacement\n\n\n Impression Monitor URL\n Optional\n Direct offer display monitoring link\n Support placeholder replacement\n\n\n DeepLink URL\n Optional\n Jump to the specified page of the installed app\n Support placeholder replacement\n\n\n Open Type\n Required\n Jump mode support:App Market\u00a0: Open via Google Play or App StoresBrowser : Open with browserWebView\u00a0: Open via built-in WebViewAPK Download : Download APK Ads\n APK download is only valid for Taku Android domestic version\n\n\n\n\n\u00a0\n\u2463 Ad Set-User Targeting\nIn Ad Set - User Targeting , complete the following configurations:\n\nThe configuration instructions are as follows:\n\n\n\n\n Field\n Scope\n Description\n Example\n\n\n Schedule Time\n Optional\n Select the time range for direct offer by week and hour\n -\n\n\n Promotion Area\n Required\n The delivery areas are divided into Mainland China and non-Mainland China. If global investment is required, please add two direct delivery ads in different delivery areas\n -\n\n\n Network Type\n Optional\n You can specify WiFi, 4G, 3G, 2G\n -\n\n\n App Version\n Optional\n You can specify the application version\n 2.10.11\n\n\n SDK Version\n Optional\n You can specify the Taku SDK version\n 5.7.92\n\n\n OS version\n Optional\n You can specify the system version\n 14.5.0\n\n\n\n\n\u00a0\n\u2464 Creative Group Management\nAd sets support different creative types:\n\n\n\n\n Creative Type\n Support Ad Types\n\n\n Video+Image\n Rewarded Video\u3001Interstitial Video\u3001Interstitial Picture\u3001Splash\u3001Banner\u3001Native\n\n\n Image + Text\n Interstitial Picture, Splash, Banner, Native\n\n\n Image(Splash\/Interstitial)\n Interstitial, Splash\n\n\n Image(Banner)\n Banner\n\n\n\n\n\u25cf Creative type = Video+Image\nYou need to complete the configuration of the following material content:\n\n\n\n\n Content\n Scope\n Description\n Example\n\n\n Title\n Required\n No more than 50 characters\n MyGame\n\n\n Description\n Required\n No more than 50 characters\n Let's Play MyGame\n\n\n CTA\n Required\n The Chinese word should not exceed 5 characters, and the English word should not exceed 20 characters.\n Install Now\n\n\n ICON Image\n Required\n Recommended size: square image within 200x200, size no more than 200KB, format: png, jpg, jpeg\n -\n\n\n Video Link\n Required\n The video file size should not exceed 10MB, format: MP4 (must be a downloadable MP4 file), duration: 15~30 seconds.Special note : The link address cannot contain any Chinese characters, and the MP4 file name can only use English letters, numbers and underscores.\n https:\/\/cdn.abc.com\/abc.mp4\n\n\n EndCard Image\n Required\n EndCard image displayed after the video is finished playing. Recommended sizes for vertical images: 1080x1920, 720x1280, 768x1024; recommended sizes for horizontal images: 1920x1080, 1280x720, 1024x768, size no larger than 1MB, format: png, jpg, jpeg\n https:\/\/cdn.abc.com\/abc.png\n\n\n Show Brand Logo\n Optional\n Brand Logo\n https:\/\/mores.Takuad.com\/image\/default\/ad_cn.png\n\n\n\n\nNote: Please use https protocol for the link address of the material\n\u00a0\n\u25cf Creative type = Image + Text\nYou need to complete the configuration of the following material content:\n\n\n\n\n Content\n Scope\n Description\n Example\n\n\n Title\n Required\n No more than 50 characters\n MyGame\n\n\n Description\n Required\n No more than 50 characters\n Let's Play MyGame\n\n\n CTA\n Required\n The Chinese word should not exceed 5 characters, and the English word should not exceed 20 characters.\n Install Now\n\n\n ICON Image\n Required\n Recommended size: square image within 200x200, size no more than 200KB, format: png, jpg, jpeg\n -\n\n\n Image\n Required\n Recommended sizes for vertical images: 1080x1920, 720x1280, 768x1024; recommended sizes for horizontal images: 1920x1080, 1280x720, 1024x768. The size should not exceed 1MB. Format: png, jpg, jpeg\n -\n\n\n Show Brand Logo\n Optional\n Brand Logo\n https:\/\/mores.Takuad.com\/image\/default\/ad_cn.png\n\n\n\n\nNote: Please use https protocol for the link address of the material\n\u00a0\n\u25cf Creative type = Image(Splash\/Interstitial)\nYou need to complete the configuration of the following material content:\n\n\n\n\n Content\n Scope\n Description\n Example\n\n\n CTA\n Required\n The Chinese word should not exceed 5 characters, and the English word should not exceed 20 characters.\n Install Now\n\n\n Image\n Required\n Recommended sizes for vertical images: 1080x1920, 720x1280, 768x1024; recommended sizes for horizontal images: 1920x1080, 1280x720, 1024x768. Size should not exceed 1MB. Format: png, jpg, jpeg\n -\n\n\n Show Brand Logo\n Optional\n Brand Logo\n https:\/\/mores.Takuad.com\/image\/default\/ad_cn.png\n\n\n\n\nNote: Please use https protocol for the link address of the material\n\u00a0\n\u25cf Creative type = Image (Banner)\n\u2460 Fill in at least one of the four image materials: Banner (320x50), Medium Rectangle (320x90), Large Banner (300x250), Leader Board(728x90)\n\u2461 Please use https protocol for the link address of the material\n\u00a0\n3.3 Ad set on Taku placement\n(1) You need to add a direct offer ad source\u00a0for the Taku placement that delivers direct offer in the mediation.\n\n(2) eCPM settlement price and price description: The eCPM settlement price set when adding an ad set is independent of the price set by the\u00a0mediation.\n\n\n\n\n Price Type\n Description\n\n\n eCPM settlement price\n Configured in the ad set , the revenue of the report data will be calculated based on the eCPM settlement price, which is often used for settlement with direct offer advertisers\n\n\n Price\n Configured in the ad source to determine the order of direct ad sources in WaterFall\n\n\n\n\n\u00a0\n3.4 Advanced Features\n(1) Set the filter delivery package name\nYou can set a list of excluded package names for direct offer. The products corresponding to the excluded package names will no longer be promoted.\nAndroid\n\n\n\n\n API\n parameter\n illustrate\n\n\n setExcludePackageList\n (List packageList)\n packageList : List of excluded application packages\n\n\n\n\n\u00a0\niOS\nSample code:\n[[ATAPI sharedInstance] setExludeAppleIdArray:@[@\"id529479190\"]];\n\u00a0\n4. Description of relevant data\n4.1 Rewarded Video\n\nRewarded videos support the following ad source configuration items:\n\n\n\n\n\n Ad source configuration items\n Option Description\n Note\n\n\n Video Mute\n Default non-mute\n -\n\n\n The video can be closed early\n By default, it cannot be closed early\n It is recommended to adjust the video closing time in advance according to the implementation requirements\n\n\n\n\n\u00a0\n\nRewarded Video effect Image:\n\n\n\u00a0\n4.2 Interstitial Ads\n\nInterstitial supports the following ad source configuration items:\n\n\n\n\n\n Ad source configuration items\n Option Description\n\n\n Video Mute\n Default non-mute\n\n\n The video can be closed early\n Default 5 seconds\n\n\n placement type\n Interstitial image (default)Interstitial Video\n\n\n full-screen\n Full screen display (default)Half screen display\n\n\n\n\n\u00a0\n\nHalf-screen display effect diagram:\n\n\n\u00a0\n\nFull screen display effect diagram:\n\n\n\u00a0\n4.3 Splash Ads\n\nThe following ad source configuration items are supported for opening the screen:\n\n\n\n\n\n Configuration items\n Field\n\n\n Screen orientation\n Default vertical screen\n\n\n Countdown time\n Default 5 seconds\n\n\n Skipable\n The default countdown can be skipped\n\n\n\n\n\u00a0\n\nThe opening screen will display different styles according to the creative types of direct offer:\n\n\n\n\n\n style\n Creative Type\n\n\n Stitching style\n Video + Image or Image + Text\n\n\n Full screen image\n Image (splash\/interstitial)\n\n\n\n\n\u00a0\n\nSplash display effect Image:\n\n\n\u00a0\n4.4 Banner\n\nBanner supports the following ad source configuration items:\n\n\n\n\n\n Configuration items\n Field\n Note\n\n\n Close button\n Default Display\n -\n\n\n Ad source size\n Banner (320x50)Large Banner (320x90)Medium Rectangle Banner (300x250)Home page banner (728x90)\n When the creative type of the ad set = Image (Banner) , please make sure that the ad source size you selected has been configured with the corresponding image in the creative of the ad set, otherwise this ad set cannot be used normally.\n\n\n\n\n\u00a0\n\nBanner effect Image:\n\n\n\u00a0\n4.5 Native\n\nThe following ad source configuration items are natively supported:\n\n\n\n\n\n Configuration items\n Field\n Note\n\n\n Close button\n Default Display\n -\n\n\n Native Types\n Self-rendering (default)Template Rendering\n You need to choose based on the code processing logic of the native ad accessIf your integration code only handles template rendering, please do not select self-rendering\n\n\n\n\n\u00a0\n\nNative template rendering effect diagram:","is_draft":"0","editor_type":"3","file_path":"","add_time":"1709721155","update_time":"1750228971"},"pure_content":"1. Functional Overview\nThe direct offer function can be used to deliver direct offers ad.\nCurrently, Taku supports a variety of ad formats, including: rewarded video, interstitial video, interstitial"},{"id":"266618","string_id":"z7ADlykk","status":"1","parent_id":"76131","slug":"z7ADlykk","order":"2","name":"Operation Log","type":"2","cover":"","cover_alt":"","desc":null,"website":"","contact":"","seo_title":"","seo_keyword":"","seo_desc":"","share_switch":"0","share_code":"","author":"\u9648\u5c11\u6052","published_time":"1735643066","add_time":"1735626762","update_time":"1739417233","corp_auth_id":"0","verify_code_auth_id":"0","editor_type":"3","file_type":"","auth_id":"[\"-1\"]","content":{"content_id":"266618","content":" \nTo effectively prevent and control the operational risks caused by multi-role logins, the Taku platform has newly launched an operation log function module. Under this function, administrators can accurately review the details of the past operation records of team members on the dedicated operation log page, enabling the full traceability of each operation step.<\/span><\/p>\n <\/p>\n Function entry and permission description.<\/span><\/h2>\n<\/p>\n Function Entry: My Account → Operation Log<\/span><\/p>\n \nPermissions: Currently, this function is still in the process of being gradually launched. If needed, please contact the AM to have it enabled. In the current version, only the master account is supported to view the operation log, and the operation log function for sub-accounts has not been launched yet.<\/span><\/p>\n<\/div>\n <\/div>\nContents Supported by the Operation Log<\/span><\/h2>\nThe operation log in the current version records the frequently performed operations by developers, mainly including the following aspects:<\/span>\n\n<\/p>\n \n\n\n\n\n\n\n\nOperation Category<\/span><\/p>\n<\/td>\n \nOperation log<\/span><\/p>\n<\/td>\n<\/tr>\n \nPlacement<\/span><\/p>\n<\/td>\n \n1.add\/edit placement<\/span><\/p>\n 2.add\/editScenario<\/span><\/p>\n 3.copy placement<\/span><\/p>\n<\/td>\n<\/tr>\n \nMediation<\/span><\/p>\n<\/td>\n \n1.add\/edit ad source<\/span><\/p>\n 2.setting<\/span><\/p>\n 3.add\/edit segment<\/span><\/p>\n<\/td>\n<\/tr>\n \nA\/B Test<\/span><\/p>\n<\/td>\n \n1.add\/edit A\/B test<\/span><\/p>\n<\/td>\n<\/tr>\n \nSmart Assistant<\/span><\/p>\n<\/td>\n \n1.add\/delete Smart Assistant<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n \nQuickly Search for Operation Logs<\/span><\/h2>\nTo quickly locate specific operation logs, you can conduct searches by operation type, operation object, operation object information, and action.<\/span><\/p>\n \nOperation <\/span>Category<\/span>: It includes placement, mediation, A\/B testing, and<\/span> Smart Assistant.<\/span><\/li>\n Operation Object: Operate on the objects with the finest granularity. It supports inputting object information such as placement\/ID, traffic group\/ID, ad source\/ID, A\/B test group name\/ID, etc.<\/span><\/li>\n Operation Object Information: The subordinate information of the operation objects. It supports inputting object information such as application\/ID, ad placement\/ID, traffic group\/ID, A\/B test group name\/ID, etc. You can query the operation logs of a specific application\/ad placement through the operation object information.<\/span><\/li>\n Action: New addition, deletion, and editing. You can conduct quick queries through actions.<\/span><\/li>\n Operator: The account name of the person who performs the operation. You can view the operations occurred by a specific account.<\/span><\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>","pure_content":"To effectively prevent and control the operational risks caused by multi-role logins, the Taku platform has newly launched an operation log function module. Under this function, administrators can accurately review the details of the past operation records of team members on the dedicated operation log page, enabling the full traceability of each operation step.\n\nFunction entry and permission description.\n\nFunction Entry: My Account \u2192 Operation Log\n\nPermissions: Currently, this function is still in the process of being gradually launched. If needed, please contact the AM to have it enabled. In the current version, only the master account is supported to view the operation log, and the operation log function for sub-accounts has not been launched yet.\n\n\u00a0\nContents Supported by the Operation Log\nThe operation log in the current version records the frequently performed operations by developers, mainly including the following aspects:\n\n\n\n\n\n Operation Category\n Operation log\n\n\n Placement\n 1.add\/edit placement\n2.add\/editScenario\n3.copy placement\n\n\n Mediation\n 1.add\/edit ad source\n2.setting\n3.add\/edit segment\n\n\n A\/B Test\n 1.add\/edit A\/B test\n\n\n Smart Assistant\n 1.add\/delete Smart Assistant\n\n\n\n\nQuickly Search for Operation Logs\nTo quickly locate specific operation logs, you can conduct searches by operation type, operation object, operation object information, and action.\n\nOperation Category: It includes placement, mediation, A\/B testing, and Smart Assistant.\nOperation Object: Operate on the objects with the finest granularity. It supports inputting object information such as placement\/ID, traffic group\/ID, ad source\/ID, A\/B test group name\/ID, etc.\nOperation Object Information: The subordinate information of the operation objects. It supports inputting object information such as application\/ID, ad placement\/ID, traffic group\/ID, A\/B test group name\/ID, etc. You can query the operation logs of a specific application\/ad placement through the operation object information.\nAction: New addition, deletion, and editing. You can conduct quick queries through actions.\nOperator: The account name of the person who performs the operation. You can view the operations occurred by a specific account.","is_draft":"0","editor_type":"3","file_path":"","add_time":"1735626763","update_time":"1748605240"},"pure_content":"To effectively prevent and control the operational risks caused by multi-role logins, the Taku platform has newly launched an operation log function module. Under this function, administrators can ac"}],"content":{"icon":"","desc":"","content_id":"76131","add_time":"1709721125","update_time":"1709722503","content":"","is_traffic_less":"0","file_type":""},"hot_list":[],"user_read_num":"0","is_auth":"0"},"msg":"Success","code":200}

3. Operation Instructions<\/h2>\n

2. Operation Instructions<\/h2>\n

2.1 Enabling direct offer permissions<\/h3>\n
(1) Contact Taku to enable direct offer<\/strong> permissions (currently only available to whitelisted users)<\/p>\n
(2) To use direct offer, you need to update Taku SDK >= v5.7.92<\/strong><\/p>\n
<\/p>\n

2.3 View direct offer reports<\/h3>\n
You can view detailed direct offer data in Full Report > Direct Offer Report<\/strong><\/p>\n
<\/p>\n
<\/p>\n

4. Description of relevant data<\/h2>\n

2. Operation Guide<\/h2>\n

2.1 A\/B Test usage process<\/h3>\n

2.1.1 Create A\/B Test<\/h4>\n
You can create tests through either Mediation or A\/B Test. <\/p>\n
[Mediation] → [A\/B Test] → [Add A\/B Test]<\/p>\n
<\/p>\n
[Advanced]→[A\/B Test] → [+ A\/B Test]<\/p>\n
<\/p>\n

2.1.4 Edit Test<\/h4>\n
After filtering the corresponding A\/B test on the Mediation page, select More Actions<\/strong> to edit the A\/B test configuration.<\/p>\n
<\/p>\n
Or [Advanced] - [A\/B Test] - [Edit] to adjust the configuration<\/p>\n
<\/p>\n

2. Operation Instructions<\/h2>\n

2.1 Export data from the network<\/h3>\n
Tip: Taku backend limits uploading data to 31 days at a time, and the file size is within 5MB<\/strong><\/p>\n
<\/p>\n

2. Operation Guide<\/h2>\n

2.1 A\/B Test usage process<\/h3>\n

2.1.1 Create A\/B Test<\/h4>\nYou can create tests through either Mediation or A\/B Test. <\/p>\n[Mediation] → [A\/B Test] → [Add A\/B Test]<\/p>\n<\/p>\n[Advanced]→[A\/B Test] → [+ A\/B Test]<\/p>\n<\/p>\n

2.1.4 Edit Test<\/h4>\nAfter filtering the corresponding A\/B test on the Mediation page, select More Actions<\/strong> to edit the A\/B test configuration.<\/p>\n<\/p>\nOr [Advanced] - [A\/B Test] - [Edit] to adjust the configuration<\/p>\n<\/p>\n

2. Operation Instructions<\/h2>\n

2.1 Export data from the network<\/h3>\nTip: Taku backend limits uploading data to 31 days at a time, and the file size is within 5MB<\/strong><\/p>\n <\/p>\n

3. Operation Instructions<\/h2>\n

2. Operation Instructions<\/h2>\n

2.1 Enabling direct offer permissions<\/h3>\n(1) Contact Taku to enable direct offer<\/strong> permissions (currently only available to whitelisted users)<\/p>\n(2) To use direct offer, you need to update Taku SDK >= v5.7.92<\/strong><\/p>\n <\/p>\n

2.3 View direct offer reports<\/h3>\nYou can view detailed direct offer data in Full Report > Direct Offer Report<\/strong><\/p>\n<\/p>\n <\/p>\n

4. Description of relevant data<\/h2>\n

2.1.1 Create A\/B Test<\/h4>\n
You can create tests through either Mediation or A\/B Test. <\/p>\n
[Mediation] → [A\/B Test] → [Add A\/B Test]<\/p>\n
<\/p>\n
[Advanced]→[A\/B Test] → [+ A\/B Test]<\/p>\n
<\/p>\n

2.1.4 Edit Test<\/h4>\n
After filtering the corresponding A\/B test on the Mediation page, select More Actions<\/strong> to edit the A\/B test configuration.<\/p>\n
<\/p>\n
Or [Advanced] - [A\/B Test] - [Edit] to adjust the configuration<\/p>\n
<\/p>\n

2.1 Export data from the network<\/h3>\n
Tip: Taku backend limits uploading data to 31 days at a time, and the file size is within 5MB<\/strong><\/p>\n
<\/p>\n

2.1 Enabling direct offer permissions<\/h3>\n
(1) Contact Taku to enable direct offer<\/strong> permissions (currently only available to whitelisted users)<\/p>\n
(2) To use direct offer, you need to update Taku SDK >= v5.7.92<\/strong><\/p>\n
<\/p>\n

2.3 View direct offer reports<\/h3>\n
You can view detailed direct offer data in Full Report > Direct Offer Report<\/strong><\/p>\n
<\/p>\n
<\/p>\n