Introduction

1. Product Introduction

Taku is the world's leading mobile advertising aggregation tool platform, focusing on providing advertising monetization operation management and optimization services for global mobile developers.

In Taku's intelligent aggregation management tool based on big data, you can:

• One-stop docking with multiple domestic and foreign advertising platform SDKs to lower the threshold for aggregated advertising monetization;
• With Taku's intelligent and powerful traffic allocation strategy, quickly implement refined operation strategies to maximize advertising monetization revenue;
• Through multi-dimensional data reports, accurately compare advertising platform API data to help developers maximize advertising revenue.

Currently, Taku has cooperated with more than 10,000 customers, more than 30,000 cooperative products, and 30 billion daily advertising requests.

 

2. Product Advantages

2.1 Massive advertising resources

Taku aggregates a large number of advertising platforms around the world, supports a variety of advertising styles, and provides a variety of engine support, lowering the threshold for your aggregated advertising monetization.

2.2 Industry first: convenient ad Debugger Config

Taku provides the Debugger Config to facilitate developers to test and verify their own ad integration. You can call the API in your own project, configure the information required for the test, use the test ad sources that Taku pre-configured for each ad platform, perform various ad behaviors, and then locate problems in ad integration through log output.

The debugging config supports the testing of non-bidding ad sources on most platforms and bidding ad sources on some platforms, covering mainstream ad platforms, is not affected by local cache strategies, has no delay, and is very convenient to use.

2.3 Refined operation function

(1) Segment: Supports grouping users by multiple dimensions. Different segments can be configured with different Waterfalls to achieve the purpose of refined traffic monetization.

(2) Bidding: Supports real-time open bidding on multiple advertising platforms, effectively combining traditional Waterfall with In App Bidding to achieve a smarter, more efficient and transparent advertising monetization method.

(3) New A/B test: Supports dividing users into control group and test group in proportion and using different configurations for different groups. You can use different advertising strategies for the two groups and compare the results to help you verify which advertising strategy is more effective.

(4) Cross-promotion: Through the cross-promotion function, different products can be recommended to each other. Taku also supports direct advertising, helping APP media to have direct advertising management and operation capabilities. The advertiser's budget is the income from advertising monetization, further breaking through the ceiling of advertising revenue and reserving the technology and operation capabilities for independent commercial operation.

(5) Display frequency management: Taku supports two display frequency control functions: [placement] dimension and [Ad source] dimension. Through this function, you can limit the number of low-value ad sources and increase the display ratio of high-value ad sources.

2.4 Comprehensive and detailed reports

Taku provides a wealth of data dimensions on the advertising monetization side to fully understand the monetization effect of your advertising business. The reports include: full report, cohorts report, user engagement, hourly report, cross-promotion reports, ROI report and other multi-dimensional visualization content.

2.5 Open API

Taku Open API supports developers' backend management, data report query, and provides API interfaces for device dimension data reports, etc., to improve developers' monetization efficiency

 

3. Contact us

If you have cooperation intentions or you have any questions or feedback about Taku aggregation products, please contact Taku business manager for communication and confirmation before docking.