1. Function Overview
Taku helps developers generate ROI reports from the full-link data from advertising purchases -> device installation -> advertising monetization. Developers can evaluate ROI effects from multiple dimensions such as Channel, Campaign, Ad, Ad Set, and Area to achieve efficient and accurate product operation strategies.
If developers need to enable the ROI report function, please apply for relevant permissions from Taku contact personnel first, and configure according to the following instructions:
① Configure the third-party attribution platform to send back information such as the promotion of the installed device and the source of the advertisement to Taku. If you have any questions during the configuration process, please contact Taku technical staff for assistance.
② Authorize the API Token of the promotion, so that Taku can pull the cost data of the delivery and purchase volume
After completing the configuration, Taku will generate ROI reports regularly. You can see the data of the previous day at 10 am every day (for example, you can see the ROI data of the 1st at 10 am on the 3rd), and provide data for up to 60 days.
2. Related data description
2.1 Data Filter Items
| Filter Items | Description |
|---|---|
| Date | The time period in which the data was generated. Note: You can select a maximum of 60 days each time. |
| App | App created in Taku. >>More |
| Area | Country/region of the user |
| Channel | Advertising promotion (buying volume) advertising platform. Note: Currently, ROI reports support three promotions, including Ocean Engine, Tencent Ads, and Mintegral. |
| Campaign | Consists of a set of advertising plans (ads, keywords, and bids) that have the same budget, location targeting, and other settings. |
| Ad Set | A ad set contains one or more creatives that share similar targeting criteria. |
| Ad | Different ads under the same ad set. |
2.2 Data metrics
Data metrics supported by ROI reports.
| Data metrics | Description |
|---|---|
| Date | The time period when the data was generated. Note: You can select a date of up to 60 days each time. |
| New users | Number of device users who initialized Taku SDK for the first time in the past 60 days. |
| Install | The install that Taku pulls from the channel through the API. |
| New User Gap | The difference between the new users counted by Taku and the install pulled from the channel through the API. Calculation formula: (new users-install)/install*100%. |
| UA Cost | The cost that Taku pulls from the channel through the API. |
| Install Price | Get the cost of a single installation user. Calculation formula: ua cost/install. |
| ROI 1~60 | ROI, Return on Investment. The ratio of the monetization income brought by advertising to the advertising cost. Calculation formula: ROI N=LTV N/install price100%. Note: Currently, ROI data is supported for up to 60 days. |
3. Operation Guide
3.1 Configure ROI
(1) Configure the third-party attribution platform and send back the installation device information
● Adjust
Taku provides Amazon For the S3 storage bucket, developers follow the Adjust official documentation and fill in the bucket path and other configuration information in the Adjust backend. Adjust will upload the installation device information to Taku's Amazon S3 storage bucket at regular intervals.
Adjust control panel operation steps, Click here to watch the operation video:
① Navigate to the application and click the ^ symbol on your application options
② Select All Settings > Raw Data Export > CSV Upload
③ Select Amazon S3 from the drop-down menu
④ Enter the key value, secret key, and bucket name defined in AWS (please contact Taku account manager for details)
⑤ Open Select the event to export, select Install Event, and then select OK
⑥ Enter the CSV definition (please contact Taku account manager for details)
⑦ Select Save After completing the above steps, Adjust will upload to Taku's Amazon S3 every hour. Bucket forwards CSV data file once
Note: If the developer has configured their own Amazon S3 bucket to receive Adjust's installation device information, they only need to enable read-only permissions on the S3 bucket to allow Taku to pull the relevant installation device information.
● Hot Cloud
Developers need to use their own servers to receive activation data from Hot Cloud, and then forward the activation data to Taku. Please contact Taku account managers for detailed configuration documents.
● Developer's own attribution platform
Taku provides Postback docking documents. Developers can return information in the specified fields according to the document requirements. Please contact Taku account managers for detailed configuration documents.
(2) Fill in the application package name information
Log in to the Taku developer backend, go to the page path: App -> Edit, edit the application, and correctly fill in the store URL and package name. If you use Hot Cloud for attribution statistics, you need to add the App Key of the application in the Hot Cloud backend.
(3) Authorization promotion API Token
Log in to the Taku developer backend, go to the page path: Network -> Channel, and authorize the promotion's API Token
3.2 Delivery platform type
● Oceanengine
Click Authorize Account to jump to the official page of Massive Engine for authorization. After authorization is completed, Taku will automatically obtain the account name, account ID and Access Token. Developers can modify the automatically obtained account name
● Tencent Ads
Click to authorize the account and jump to the official Tencent Ads page for authorization. After the authorization is completed, Taku will automatically obtain the account ID and Access Token. Developers need to fill in the account name by themselves
● Mintegral
Developers need to fill in the account name, Mintegral backend account name and API Key. The account name is used to display in the Taku backend, and the Mintegral backend account name is used to pull Mintegral's delivery data. Please pay attention to the difference. Please contact Mintegral contact person to obtain API Key
3.3 View ROI report data
In the Report -> ROI report of the Taku developer background, you can see the ROI data of each subdivision dimension
4. FAQ
(1) How to use ROI report?
If developers need to enable ROI report function, please apply for relevant permissions from Taku first and configure according to the ROI report description document.
(2) Why is the ROI report data inaccurate?
Confirm whether the parameters of the third-party attribution platform and promotion have been configured as required.
Because ROI is calculated based on LTV, you must upload the complete monetization revenue to calculate ROI.
(3) How long does it take to retrieve the ROI report?
After completing the configuration, Taku will generate ROI reports regularly. You can see the data of the previous day at 10 am every day (that is, you can see the ROI data of December 29 at 10 am on December 31), and the maximum data is 60 days.
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