WeChat mini program support
Introduction
WeChat ecological link advertising refers to the type of advertising in which after users click on the advertisement, they will jump to WeChat to open WeChat mini programs/mini games/official accounts/enterprise WeChat and other scenarios, and subsequent behavioral transformation will occur within WeChat.
After connecting to WeChat ecological link ads according to the following process, the ad fill rate and eCPM can be effectively improved.
Overall Access Process
1. Create an application on the WeChat Open Platform and obtain the WeChat Open Platform AppID
2. Embed WeChat OpenSDK in the application.
3. Associate the WeChat Open Platform App ID with the current application.The difference between iOS and Android applications is that universal_link needs to be filled in additionally.
Detailed Steps
1. Create an application on the WeChat open platform
① The developer registers on the WeChat open platform and creates a main account and application (if the history has already been created, it can be ignored)
② In the WeChat Open Platform Management Center, obtain the WeChat Open Platform AppID corresponding to the application
2. Embed WeChat OpenSDK in the application
Developers need to access WeChat's Open SDK and confirm that the OpenSDK version is iOS 1.8.6 or above.
pod 'WechatOpenSDK-XCFramework'For detailed methods and resources of embedding OpenSDK, please refer to iOS Access Guide|WeChat Open Document
3. The application is associated with the WeChat open platform App ID
① You can set the WeChat Open Platform App ID of each advertising platform through TopOn.
② For some advertising platforms, you need to go to the corresponding backend to make the association.
3.1 TopOn unified setting instructions
For TopOn SDK version >=6.3.50
Under the [App] module of the TopOn developer platform, find the application that needs to be associated with the App ID and click Edit to bind the App ID of the WeChat Open Platform to the specified application.
The specific operations are shown in the figure below:
Note: If the WeChat applet APPID has been set through the API of TopOn SDK, the APPID set by the API will take precedence.
For 6.1.50 <=TopOn SDK version <6.3.50
Before initializing the SDK, you need to call the following API to set the WeChat applet APPID and Universal Link.
[[ATAPI sharedInstance] setWeChatAppID:@"appid" universalLink:@"https://test.com/sdkSample/"];3.2 Configuration instructions for each network
Support landing page to launch WeChat mini program.
| Network | network platform supported version (Supported by versions equal to or higher than the following) | Other instructions |
|---|---|---|
| Kuaishou | 3.3.26 | You need to give the APPID of the WeChat applet to Kuaishou's operations or business personnel for configuration. |
| Mintegral | 7.1.8 | WeChat applet AppID can be set uniformly through TopOn |
| Pangolin | Historical versions are already supported | You need to pass in the WeChat AppID in the Pangolin background. Support WeChat mini program/mini game jump access solution |
| Excellent quantity Hui | Historical version has been supported | You need to fill in the WeChat AppIDAPPID in the Tencent backend.iOS supports WeChat ecological budget advertising jump access solution |
| Sigmob | 4.5.0 | Need to associate WeChat AppID in Sigmob background |
| Baidu | 4.892 | WeChat applet AppID can be set uniformly through TopOn |
| ADX | 6.1.50 | WeChat applet AppID can be set uniformly through TopOn |
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