1. Function Overview
The cross-promotion function can be used to recommend different products to each other. The cross-promotion report is used to view the relevant data performance after using the cross-promotion function.
How to use the cross-promotion report?
If developers need to enable the cross-promotion report function, please apply for relevant permissions from Taku first, and configure it according to the Cross-Promotion Instructions.
2. Related data description
2.1 Data filter items
| Filter items | Description |
|---|---|
| Date | The time period for which the data was generated. Note: You can select a maximum of 60 days of dates each time. |
| Product | The product to be launched and gained through the use of the cross-promotion function. >>How do I add a product? |
| Advertising | Ad creatives for products that will be promoted using the cross-promotion feature. >>How do I add an ad? |
| Area | Country/area of the user |
| App | App created in Taku. >>More |
| Placement | Placement created in Taku. >>More |
| Ad format | Ad formats corresponding to the placements created in Taku: Rewarded Video, Interstitial, Native, Splash, Banner |
| Segment | Taku provides multiple dimensions to group users. Different traffic groups can be configured with different waterfalls to achieve refined traffic monetization. Currently, the segment dimensions supported by Taku are as follows: area, ad format, app, placement, date, hour, network type, app version, SDK version, device type, device brand, installation time, channel, sub-channel and custom. >>More |
| Scenario | Scenario is to create multiple scenarios under one placement, which can effectively distinguish the impression and click data under different scenarios. Applicable to products that have multiple advertising scenarios within the app and need to distinguish and impression data. >>More |
2.2 Data Metrics
Data metrics supported by Cross Promotion Report.
| Data metrics | Description |
|---|---|
| Date | The time period when the data was generated. |
| Revenue | The expected revenue of cross-promotion, which is estimated based on the number of impressions and ad eCPM prices counted by Taku SDK. Calculation formula: manually filled ad eCPM price * Taku statistics of impressions / 1000. |
| Request | Is it ad source request. The number of requests Taku initiates to the cross-promotion ad source according to the waterfall ad source ranking of the aggregation management. |
| Fill rate | The fill rate of the ad source. The percentage of successful ads returned after Taku initiates a request to the cross-promotion ad source according to the waterfall ad source ranking managed by the aggregation. Calculation formula: number of ad source fills/request*100%. |
| Impression | Number of ad exposures counted by Taku. |
| eCPM | eCPM (effective cost per mile) refers to the advertising revenue that can be obtained for every thousand impressions. Calculation formula: (estimated revenue of cross-promotion/impression)*1000. |
| Click | Number of ad clicks counted by Taku. |
| CTR | The ratio of ad clicks counted by Taku to ad exposure counted by Taku. Calculation formula: click/impression*100%. |
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