1. Function Overview
Direct offers can be used to place direct customer ads. Currently, Taku supports a variety of ad formats, including: rewarded video, interstitial video, interstitial image, native, splash, and banner. The data from the direct offers report can be used to better optimize the delivery effect.
2. Related data description
2.1 Data filter items
| Filter items | Description |
|---|---|
| Date | The time period in which the data is generated. Note: You can select a maximum of 60 days of dates each time. |
| Campaign | Apps that get traffic through direct offer >>How do I add a product? |
| Ad Set | Multiple Ad Set can be created under one Campaign. Each Ad Set can run under more than one Taku placement >>How to add an ad? |
| Area | Country/area of the user |
| App | App created in Taku. >>More |
| Placement | Placement created in Taku. >>More |
| Ad format | Ad formats corresponding to the placements created in Taku: Rewarded video, interstitial, native, splash, Banner |
| Scenario | Scenario is to create multiple scenarios under one placement, which can effectively distinguish the impression and click data under different scenarios. It is suitable for products that have multiple scenarios in the application and need to distinguish the impression data. >>More |
| Segment | Taku provides multiple dimensions to group users. Different segments can be configured with different Waterfalls to achieve refined traffic monetization. Currently, Taku supports the following segment dimensions: area, ad format, app, placement, date, hour, network type, app version, SDK version, device type, device brand, installation time, channel, sub-channel and custom. >>More |
2.2 Data metrics
Data metrics supported by direct offers.
| Data metrics | Description |
|---|---|
| Date | The time period when the data was generated. |
| Revenue | The estimate revenue of direct offer, based on impressions and eCPM of the ads calculated by Taku SDK. Calculation formula: Manually filled ads eCPM price *Taku statistical impression /1000. |
| Attempts | Ad source attempts. The number of requests Taku made to direct offers. |
| Attempt fill rate | The attempt fill rate of the ad source. The percentage of successful ads returned after Taku initiates a attempt to the direct ad source according to the waterfall ad source ranking of the aggregate management. Calculation formula: Attempt Fills / Attempts * 100%. |
| Impression rate | The impression rate of the ad source. The percentage of successful ad impressions after the direct ad source is filled with ads. Calculation formula: Number of successful ad source impressions (number of ad source impressions)/filling*100%. |
| Impression | Number of ad exposures counted by Taku. |
| eCPM | eCPM (effective cost per mile) refers to the advertising revenue that can be obtained for every thousand impressions. Calculation formula: Impression / Fills * 100%. |
| Click | Number of ad clicks counted by Taku. |
| CTR | The ratio of the number of ad clicks counted by Taku to the number of ad exposures counted by Taku. Calculation formula: Clicks / Impressions * 100%. |
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