Direct Offer

1. Functional Overview

The direct offer function can be used to deliver direct offers ad.

Currently, Taku supports a variety of ad formats, including: rewarded video, interstitial video, interstitial image, native, splash, and banner .

We recommend that you choose different features to place ads based on your needs:

 

2. Operation Instructions

2.1 Enabling direct offer permissions

(1) Contact Taku to enable direct offer permissions (currently only available to whitelisted users)

(2) To use direct offer, you need to update Taku SDK >= v5.7.92

 

2.2 Configure direct offer

The ad level rules for direct offer are as follows: Campaign > Ad Set > Creative

• Campaign : corresponds to an Android app, iOS app, or web page
• Ad set : Multiple ad sets can be created under one campaign. Each ad set can be placed in multiple Taku placements.
• Creative : Each ad set can create a set of creative

 

2.3 View direct offer reports

You can view detailed direct offer data in Full Report > Direct Offer Report

 

3. Detailed steps and instructions

3.1 Configure campaigns

(1) Go to Advanced > Direct Offer to enter the configuration page

(2) You can create and manage campaigns within campaigns

(3) When adding an campaign, the campaign types supported are: Android App, iOS App, and Web Page

(4) If the campaign type you add is Android and your product group is not available on Google Play , and you are promoting your product group in mainland China, we recommend that you add the four elements of APK ads required by the Ministry of Industry and Information Technology.

① App version : the version number of your application

② App Permissions URL : URL of the permissions document that your application needs to apply for

③ Privacy Agreement URL : The link address of the privacy agreement document of your application

④ Developer Name : Your name

(5) The display effect is as follows:

 

3.2 Configure ad set

(1) You can create and manage ad sets in Ad set

(2) When creating an ad set, you need to complete the following steps:

① Select campaign

You need to select the campaign source. Currently supported options include: existed campaign, new campaign

 

② Ad Set-Basic

Complete the following configuration in Ad set-Basic:

The configuration instructions are as follows:

 

③ Ad Set-Third-party Detection link

In Ad Set - Third-party Detection Link, complete the following configuration:

The configuration instructions are as follows:

 

④ Ad Set-User Targeting

In Ad Set - User Targeting , complete the following configurations:

The configuration instructions are as follows:

 

⑤ Creative Group Management

Ad sets support different creative types:

● Creative type = Video+Image

You need to complete the configuration of the following material content:

Note: Please use https protocol for the link address of the material

 

● Creative type = Image + Text

You need to complete the configuration of the following material content:

Note: Please use https protocol for the link address of the material

 

● Creative type = Image(Splash/Interstitial)

You need to complete the configuration of the following material content:

Note: Please use https protocol for the link address of the material

 

● Creative type = Image (Banner)

① Fill in at least one of the four image materials: Banner (320x50), Medium Rectangle (320x90), Large Banner (300x250), Leader Board(728x90)

② Please use https protocol for the link address of the material

 

3.3 Ad set on Taku placement

(1) You need to add a direct offer ad source for the Taku placement that delivers direct offer in the mediation.

(2) eCPM settlement price and price description: The eCPM settlement price set when adding an ad set is independent of the price set by the mediation.

 

3.4 Advanced Features

(1) Set the filter delivery package name

You can set a list of excluded package names for direct offer. The products corresponding to the excluded package names will no longer be promoted.

Android

 

iOS

Sample code:

[[ATAPI sharedInstance] setExludeAppleIdArray:@[@"id529479190"]];

 

4. Description of relevant data

4.1 Rewarded Video

• Rewarded videos support the following ad source configuration items:

 

• Rewarded Video effect Image:

 

4.2 Interstitial Ads

• Interstitial supports the following ad source configuration items:

 

• Half-screen display effect diagram:

 

• Full screen display effect diagram:

 

4.3 Splash Ads

• The following ad source configuration items are supported for opening the screen:

 

• The opening screen will display different styles according to the creative types of direct offer:

 

• Splash display effect Image:

 

4.4 Banner

• Banner supports the following ad source configuration items:

 

• Banner effect Image:

 

4.5 Native

• The following ad source configuration items are natively supported:

 

• Native template rendering effect diagram: