Mediation Overview

Mediation is the core feature of Taku that helps publishers manage all of the ad sources to serve ads to their apps in one placement. 

By using mediation, publishers can send incoming ad requests to multiple ad sources and help ensure them find the best available ad sources to fill those requests. So to improve the filled rate as well as maximize the total performance.

Taku supports the following network:

Network name	Network Firm ID	Is Bidding Supported? And Bidding docking method	Setting the auction floor price	General ad source floor price settings	Report default time zone
Meta(Facebook)	1	✓（S2S）	✓	Only supports bidding	UTC-8
Admob	2	✓（S2S）	✓	✓	Account time zone
Inmobi	3	✓（S2S、C2S）	✓	Need to contact InMobi to set up	UTC
Applovin	5	×	×	✓	UTC
Mintegral	6	✓（S2S）	✓	✓	UTC+8
Tencent Ads	8	✓（S2S、C2S）	✓	✓	UTC+8
Chartboost	9	✓（C2S, if you need to use it, please connect to Chartboost's header bidding platform Helium）	×	Need to contact Chartboost to set up	UTC
ironSource	11	×	×	✓	UTC
UnityAds	12	×	×	✓	UTC
Liftoff(Vungle)	13	✓（S2S）	✓	Need to contact Vungle to set up	UTC
CSJ	15	×	×	Need to contact CSJ to set up	UTC+8
Baidu Union Ads	22	✓（C2S）	✓	✓	UTC+8
Nend	23	×	×	Need to contact Nend to set up	UTC
Maio	24	×	×	Need to contact Maio to set up	UTC
Start.io	25	×	×	Need to contact Start.io to set up	UTC
Kuaishou Ads	28	✓（S2S requires Kuaishou to open permissions, C2S）	✓	✓	UTC+8
Sigmob	29	✓（C2S）	✓	Need to contact Sigmob to set up	UTC+8
VK（myTarget）	32	✓（S2S）	✓	✓
Google Ad Manager	33	×	×	Need to contact Google Ad Manger to set up
Yandex	34	✓（S2S）	✓	Need to contact Yandex to set up	UTC
Ogury	36	×	×	Need to contact Ogury to set up
Digital Turbine(Fyber)	37	×	×	✓	UTC
Huawei Ads	39	✓（C2S，Only Huawei’s domestic traffic supports C2S Bidding. Huawei’s overseas traffic does not currently support Bidding）	×	✓	UTC+8
Helium	40	✓（C2S）	✓	✓	UTC
Kidoz	45	×	×	×	UTC
A4G(Admob)	48	×	×	Need to contact A4G to set up	UTC
Mi Uion	49	×	×	×	UTC+8
Pangle	50	✓ (S2S)	✓	✓	UTC+8
ReklamUp	57	×	×	Need to contact ReklamUp to set up	UTC+3
Verve Group	58	✓(C2S)	×	Need to contact Verver to set up	UTC
Bigo Ads	59	✓（S2S）	✓	✓	UTC+8
Bidmachine	65	✓（S2S）	×	✓
TapTap (TapADN)	69	✓（C2S）	✓	✓	UTC+8
JAD	72	✓(C2S)	✓		UTC+8
QuMeng	74	✓(C2S)	✓	✓	UTC+8
Amazon Publisher Services(APS)	75	✓(C2S)	×	×
VIVO Ads	79	✓(C2S)	✓	×	UTC+8
OPPO Ads	80	✓(C2S)	✓	×	UTC+8
Xiaomi Columbus	81	✓（S2S）	×	✓
Tanx	82	✓(C2S)	✓	×
TaurusX(Webeye)	83	✓（S2S、C2S）	×	✓
Smaato	84	✓（S2S）	×	✓
MeishuAdMateX	93	✓(C2S)	✓	×	UTC-8
iQIYI	94	✓（C2S）	✓	✓	UTC-8
BEIZI	95	✓（C2S）	✓	×	UTC-8
Octopus Ads	96	✓（C2S）	✓	×	UTC-8

Network access recommendation

Depending on the traffic region and application category, developers can choose an network according to actual needs.

The following plans are for reference only and are not ranked in any particular order. For more network access plans, please communicate with your Taku business manager.

To learn about the advantageous networks in different regions, you can browse the Taku annual report or consult your Taku business/operation manager.

Note: Taku ADX does not require SDK access separately, and can be directly enabled and used in the developer backend without the need for additional releases. (For details on Taku ADX: please refer to the documentation )