Taku ADX

• Improve ad fill and eCPM: If the advertising platforms currently integrated cannot provide sufficient ad fill rates and eCPM, then through Taku ADX, you will be able to secure higher advertising revenue.

• A large number of connected developers have verified that when Taku ADX is opened, the application's overall traffic fill rate and per capita revenue have increased to varying degrees. 

• Developer-owned advertising resources: If you have direct cooperation with an external DSP or have your own advertising resource library, you can directly access it through the Taku ADX function.

3. Taku ADX precautions and settlement matters

Taku ADX feature involves payment transactions with publisher. Therefore, please contact Taku Business team to sign a contract before proceeding with the settlement.

The revenue from Taku ADX is based on the full report on Taku Platform (Report - Full Report - filtered advertising Network is Taku ADX). 

4. How to turn on Taku ADX

On the Mediation page, turn on the Taku ADX switch under your placement to use it.

In addition, in order to improve the efficiency of your Taku ADX settings, Taku provides default configuration and batch switch functions, you can batch open and close Taku ADX (path: Advanced > Taku ADX Settings > Switch)

• Default switch: When adding a Taku placement or a new segment, the selected style will be turned on by default for Taku ADX
• Batch operation: Supports batch opening or closing of Taku ADX ad sources under all segments selected on the current page

5. How to set Taku ADX

5.1 Application configuration of Taku ADX

Taku ADX provides the application-level configuration function. You can configure the package blacklist of Taku ADX (path: Advanced > Taku Adx Set > Configurae)

1. Type supports Obey "Global Rule" or Obey "Specify Rule" ：

• Obey "Global Rule": Effective for global apps (except for apps with separate configuration)
• Obey "Specify Rule": Effective for separate apps

2. Configuration Support options: Package Blacklist

• Download APK Confirm : When Taku ADX delivers downloading APK ads, you may choose to control whether to perform a second confirmation before downloading. To ensure compliance with policy regulations, starting from SDK v6.2.77, the second confirmation pop-up window for downloading ads will no longer support custom adjustments. 
• Package blacklist: You can fill in the Android package name (for example: com.takuad.demo) or iOS App Stores ID (example: id12345678) that needs to be filtered by Taku ADX

5.2 Taku ADX placement attribute configuration

Taku ADX provides the ability to configure placement attributes. You can set the attributes of Taku ADX ad sources individually or in batches.

5.2.1 Configuration entry:

• Set the Taku ADX advertising source properties separately: Different segments need to be set separately. Path: Mediation > Taku ADX > Edit
• Batch setting Taku ADX properties: Path: Advanced > Taku ADX Set > Switch > Batch Operation

5.2.2 Native ad attribute configuration:

Attributes	Description
Native type	Optional "template" and "self-rendering" Template: developers do not need to write code layout by themselves, and can render according to the template selected by the developer's background. Self-rendering: hand over the advertising content to the developer, and the developer will layout it by himself.
Native template	Can be configured when the native type is "template". Supported templates: Picture Left & Text Right: Default rendering according to aspect ratio 2:1 Text left & Picture Right: Rendered in 2:1 aspect ratio by default Picture Above & Text Below: Default rendering according to aspect ratio 4:3 Text Above & Picture Below: Rendered by default with aspect ratio 4:3 Text Float: Rendered by aspect ratio 4:3 by default It can also adapt according to the width and height set by the developer. It is recommended to specify at least the width of the view. For specific layout, please refer to the table below.
Show close button	Can be configured when the native type is "template". Show: The ad view automatically adds a close button, and the ad close callback is triggered after clicking the close button. Hide: The ad view does not display a close button.
Auto play	Can be configured when the native type is "template". It only takes effect when the ad material is a video. Always: It will play automatically when the ad is displayed. It is recommended to select this option to meet the advertiser's completion rate requirements. Wifi： It will play automatically when the ad is displayed on a wifi network. Never: The ad will not play automatically after it is displayed, and it will play only after the user manually clicks it.
Video Mute	Can be configured when the native type is "template". It takes effect only when the creative is a video. Yes: Video plays silently No: When the video is playing, it is played out loud at the volume set by the system

Native template ad layout diagram:

Picture Left & Text Right	Text left & Picture Right

Picture Above & Text Below	Text Above & Picture Below	Text Float