Cross Promotion

1. Functional Overview

Cross-promotion is a marketing strategy that recommends a related product to users of a certain product. Through the cross-promotion function, different products can be recommended to each other. Currently, Taku supports a variety of cross-promotion ad formats, including: rewarded video, interstitial video, interstitial image, native, splash, and banner .

 

2. Usage scenarios

• Own product traffic: For example, you can use the cross-promotion function to place ads for App B in App A.
• Place ads for direct customer advertisers: If you have some direct customer orders, you can place them directly through the cross-promotion function.
• As a backup when the ad fill rate is low: When the integrated ad platform resources are insufficient or the user network is poor, the cross-promotion function can be enabled to supplement the fill rate. Because once the cross-promotion ads are cached locally, they can be displayed directly without repeatedly downloading ad resources.

 

3. Operation Instructions

3.1 How to set up cross promotion

(1) Before using the cross-promotion function, you need to contact Taku to enable the corresponding permission (not enabled by default).

(2) After activating the "cross-promotion" function, you can control the opening and closing of cross-promotion on the mediation page.

(3) The cross-promotion advertisement can be turned on or off in each waterfall

(4) You can batch control the "cross-promotion" ads of each waterfall in the corresponding placement on the setting of mediation.

 

3.2 Add products

(1) Enter the product name

(2) Select product type

Currently supported product types : Android, IOS, Website pages

① When the product type = Android , you need to select whether to list on Google Play and enter the Store URL and Package Name according to the corresponding requirements.

Note: Packgame Name is a required field. If the client has already installed a product with the same package name, Taku will automatically launch this product without the need for repeated downloads.

② When the product type = iOS , you need to choose whether to list it on the App Store and enter the store URL according to the corresponding requirements. App Store ID is optional.

③ When product type = Website page , just fill in the Website URL

 

3.3 New Offer

(1) Add a new offer

Click the gear under the operation and click [New Offer]

 

(2) Fill in basic information

Fill in the basic information including: Offer Name, Click URL, Impression URL, Deeplink URL, Open Type

① Offer Name: Customized name

② Click URL/Impression URL: For details, please refer to the click URL configuration instructions

③ Deeplink URL: can jump to the specified page of the installed app, optional.

④ Open Type: There are three methods as follows, please choose according to the actual situation of the product being promoted.

• Store: Turn to Google Play or Apple Store
• Browser: Jump to the browser to open
• APK Download: mainly used for domestic product promotion (when adding a product, you need to select "No" for Google Play listing)

 

(3) Select placement

• There are two ways to choose placements:

Select ad format: After checking the ad format, all existing and newly added placements of the corresponding style under the account will be automatically associated with the current ad. You can view the specific associated placements in the list of selected placements below (newly added placements will be automatically checked).

Select specific placements: If you do not select any ad format, you can select the placement needed to be associated in the list of Placements below. You can select the newly added placements which needed to be associated below.

Note : For each placement, every time when it requests for an ad, there could be up to 3 cross promotion ads for it.  if you have special needs, please contact us

 

(4) Targeting settings

• On the targeting page you can set up configurations for the offers, including start and end time, time period in the day for ad serving, target areas, devices, and the budget of impression, etc.
• How to fill in the price?

After cross-promotion is enabled, a layer of advertising source is opened in waterfall. The price of cross-promotion needs to be filled in according to the actual situation. The price value will be compared with the prices of other ad sources on the mediation page and then sorted.

For example, in the following waterfall, if the price of the cross-promotion ad source is set to 11, then the cross-promotion ad source is ranked first; if the price is set to 3, it is ranked last.

 

(5) Creative management

Please finish the creative configurations for your cross-promoted ads. Note that we only support mp4 format for the videos.

For more details, please refer to: Cross-promotion creative management instructions

 

3.4 Advanced Features

(1) Set the filter delivery package name

You can set a list of excluded package names for cross-promotion. The products corresponding to the excluded package names will no longer be promoted.

Android

 

iOS

Sample code:

[[ATAPI sharedInstance] setExludeAppleIdArray:@[@"id529479190"]];

 

4. Notes

• The video format only supports mp4 files (.mp4). For other ad formats' creative requirements, please see: Cross-promotion ad creative requirements
• Because the cross-promotion function is a customized promotional content, it involves risk management of advertising content. Therefore, if you want to use this function, you need to sign the "Letter of Commitment" provided by Taku to ensure the compliance of the advertising content. (Please contact Taku for the letter of commitment, and you only need to sign and stamp it and send it back to Taku.)