Function overview
Based on the data of the current segment waterfall configuration, Smart Assistant automatically determines whether the corresponding ad source needs to be turned on/off, and whether it is necessary to increase bidding or conventional ad source.
Example:
● Smart Assistant is effective for all network;
It is recommended to enable the automatic creation function of the network. If you enable the automatic creation of ad sources, ad sources will be automatically added through the third-party network API; if you do not enable this function, you can view the ad sources that need to be manually added in the [Mediation];
Note: This function supports automatic creation of various platforms such as CSJ, Tencent Ads, Kuaishou Ads, Baidu Union Ads, and Gromore in China, and supports all platforms that support automatic creation overseas (please check whether there is an automatic creation option when creating an ad source)
● Smart Assistant supports the use after AB experiment is enabled, and also supports full-scale activation, that is, you can use the this function for a single segment or segment under a placement.
II. Function instructions
1. Add to allowlist
Please contact your AM to add to allowlist before you can view the corresponding function entrance.
If you can see the Smart Assistant entrance and related pages in [Backstage]--[Mediation], it means that you have completed the steps of adding to the allowlist.
2. Start the Smart Assistant AB Test
（1）Entrance
After adding to the allowlist, you can view a reminder that meet the conditions to enable Smart Assistant in the [Mediation].
（2）Create [Smart Assistant] AB Test
After clicking to start AB testing, a Smart Assistant experimental group will be created by default, and the weight can be adjusted. By default, the Smart Assistant function is enabled for all groups. If you do not need to enable it in some segments, please uncheck it. After confirmation, click [Enable Now].
3. Auto-Turning settings
After starting the experiment, set up auto-tuning in [Mediation].
（1）The location where the Smart Assistant is turned on will display the Smart Assistant logo.
（2）Select the Smart Assistany experiment group.
（3）Clic [Auto-Turning Settings and logs].
（4）Auto-Turning Settings
We will provide you with the ability to automatically turn on/off/add new ad sources based on the data of each ad source in your existing segment.
① Automatically turn on/off ad sources by default.
② Ad source price limit. Supports limiting the floor price of waterfall ad sources generated by Smart Assistant.
③ By default, reuse of ad sources across AB test groups is not supported. If you select "Yes", when Smart Assistant determines that a new ad source with a price of C is needed and there is an ad source with a price of C in other test groups, it will directly reuse this ad source. If you need to strictly distinguish the third-party API data of different test groups, you can select "No".
④ It is recommended that you enable the [Auto Create Ad Source] function. At the same time, you can choose which network we recommend for you to add ad sources.
After checking the recommended networks, if the corresponding networks support the [Auto Create Ad Source] function and you have completed the ad source configuration, we will automatically create a new third-party ad source for you based on the specific data.
If the networks do not support automatic creation of ad sources, we will recommend ad sources that need to be added. Pleaserefer to step 4 below.
Note: After entering the page for the first time, please click the Save button!
Note: The automatic creation of networks requires the filling of corresponding parameters and the management API permissions of the networks. You can learn more about it through the help document or by consulting our AM.
4. View recommended waterfall configuration
（1）Entrance
Click [Waterfall Config Rec].
（2）Configuration page
① Manually add recommended ad sources. After entering the waterfall recommendation page, the recommended ad sources and corresponding prices will be displayed. You can manually click [Add Ad Source] to achieve the best effect.
② Enable automatic creation of networks. Click [Add Network] to enter the editing page. After filling in the ad source configuration information, click [AutoCreate Ad Source] to automatically create a recommended ad source for the networks for you.
5. Control the full-scale activation switch for the Smart Assistant
If AB test is not enabled or when AB testing is finished, you can use the [Smart Assistant Configuration] button on the [Mediation] page to manage which segments under the current placement need to fully enable the Smart Assistant function.
The Smart Assistant function can be used in scenarios where AB test is not performed, that is, it supports fully enabling the sSmart Assistant function for a single segment or all segments under a placement.
（1）Smart Assistant configuration entry
From the [Mediation] page, select the placement where you want to enable Smart Assistant, and click the [Smart Assistant Configuration] button.
（2）Select the segments
After entering the configuration page, you can check the segments for which you need to enable the Smart Assistant function.
Note: If you have previously checked a segment and uncheck it on this configuration page, the Smart Assistant function will be disabled.
（3）Automatically create a third-party ad source
After checking the enabled segments, the third-party ad source will be automatically created using the ad source configuration that has been enabled in your ceurrent placement. If you need to adjust the ad source configuration, please modify it on the [Auto-Turning Settings and logs] page.
Note: If there is an unconfigured network configuration or the configuration is incorrect, the Smart Assistant icon will be displayed in red. You need to confirm that the configuration is correct before the ad source of the corresponding network will be automatically created.
6. Important Notes
🌟🌟After enabling Smart Assistant, it is recommended that you do not manually adjust the configuration of the current group and control group, otherwise it will affect the AB test data.
🌟🌟Please note the third step "Auto-Turning settings" above: After entering the page for the first time, please click the Save button! Otherwise, no new ad sources will be recommended for you!
FAQ
Q1 How to verify the effectiveness of Smart Assistant?
-
You can verify through the AB Test function supported by TopOn.
-
You can observe the changes in revenue before and after enabling Smart Assistant by lobserving the placement dimension.
Note: A large number of developers have previously verified that the ARPU improvement is 5-60%.
Q2 Which network does Smart Assistant support automatic creation?
-
Domestic: Supports CSJ, Tencent Ads, Kuaishou Ads, Baidu Union Ads, and Gromore
-
Overseas: Support Mintegral, Liftoff (Vungle), Pangle, Bigo
Q3 If multiple segments have been configured for a placement, is it supported to use Smart Assistant?
Yes. However, the impression under the traffic grouping dimension should be more than 5,000. If the segment has only a few hundred daily impression, it is not recommended to enable Smart Assistant. The reason is that the amount of data for the algorithm to learn is too small.
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