Audience Segments

Functional Description

By Impression  frequency report, the total number of advertisements displayed in different time periods in the device dimension is statistically analyzed to determine the value of individual devices and the efficiency of ad loading. Through the segment configuration for devices of different attributes and for different types of users, the eCPM and loading efficiency can be enhanced.

 

Function Configuration

1. Audience Segments

Enter the Audience Segments page in Advanced - Audience Segments

 

2. Add audience segments rules

Click Add Rule to add an audience rule. The specific supported parameters are as follows:

Type : Impressions (limit the number of ad impressions)

Dimension : Placement (the number of ad impressions counted is based on the impressions of a single placement, that is, all impressions of a device under a certain placement)

Range : You can enter 1-9999, that is, only devices that meet the filled display threshold range meet the current rule.

Data Range : Supports setting within 1/3/7/14 days. After selection, all data within n days from yesterday will be calculated.

 

3. Check the rules

After configuring the audience segments rules, you can add corresponding rules in the segment. The Audience Segments interface can view which group the current rule is used by.

 

4. Add Segment Audience Segments configuration

Segment selection to add audience segments rules

1. You can select the audience segments rules that have been added on the management page

2. You can quickly add audience segments rules on the segment page

After confirming the selected rules, click Save current segment configuration

 

5. Audience segments effective time

After configuring the audience segments, it will take effect the next day. After the audience segments takes effect, you can view the specific request data in the Mediation