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酷盈Server Bidding接入指南

版本记录

版本

日期

内容

最低支持SDK版本

2.0

2026/05/25

修改adm及nurl

6.5.61.6

1.0

2026/04/09

初版协议

6.5.61

 

交互流程

广告请求和返回流程

STEP1:流量方App调用酷盈SDK接口请求获取buyerUid
STEP2:流量方ADX携带buyerUid请求酷盈ADX服务端
STEP3:酷盈ADX服务端返回流量方竞价响应信息
STEP4:流量方ADX完成比价后,调用相关竞价成功接口上传相关信息
STEP5:流量方将最终竞价成功响应里的adm信息给到酷盈SDK

备注:

(1)STEP1和STEP2中获取和携带的buyerUid信息为必传参数,缺失将影响变现效果;建议开发者每次发起广告请求前都调用酷盈SDK接口获取并上传相关信息,提升变现效果;

(2)STEP4和STEP5无严格顺序,且竞价失败后不需要进行STEP5。

 

接口协议

调用酷盈SDK获取竞价请求buyerUid

  • Android
//需先完成 SDMSDK.init(...) 等初始化(与常规接入一致)
final String placementId = "你的广告位ID";
Map<String, Object> extras = new HashMap<>(); //无扩展时也建议非 null
SDMSDK.getInstance().getSDMAdManager().getS2SBidToken(
        placementId,
        extras,
        new ISDMAdManager.S2SBidTokenCallback() {
            @Override
            public void onComplete(String buyerUid) {
                if (buyerUid == null || buyerUid.isEmpty()) {
                    //取buyerUid失败,勿用于询价
                    return;
                }
                //将buyerUid(token)交给服务端进行 RTB 竞价,走S2S竞价;服务端返回json取出adm后再用于下面load
            }
        });


//RTB竞价返回的 adm数据用于load 接口传入扩展字段s2s_bid_adm
SDMInterstitialAd interstitial = new SDMInterstitialAd(context, placementId);
Map<String, Object> extraMap = new HashMap<>();
extraMap.put("s2s_bid_adm", ${adm_data});
interstitial.load(new SDMAdRequest.Builder()
        .setExtraMap(extraMap)
        .build());
 
  • iOS
//需先完成KuyingSDK初始化,生命周期内一次
[[SDMAPI sharedInstance] startWithAppID:@"你的AppId" appKey:@"你的AppKey" error:nil]; 

//获取s2sBuyerUid(token)
[SDMBaseAd requestS2SBuyerUidWithPlacementId:@"你的广告位id" extra:nil completion:^(NSString *_Nullable buyerUid, NSError *_Nullable error) {
  if (error) {
    //错误信息
  }
  //将buyerUid(token) 交给服务端进行RTB竞价,走S2S竞价;服务端返回json取出adm后再用于下面load
];

//RTB竞价返回的 adm数据用于load接口传入扩展字段s2s_bid_adm
//创建对应样式Ad对象
SDMInterstitialAd *adInfo = [[SDMInterstitialAd alloc] initAdWithPlacementId:@"你的广告位id"];
NSMutableDictionary *s2sExtra = [NSMutableDictionary dictionary];
s2sExtra[@"kSDMS2SAdmPayloadKey"] = adm;
[adInfo loadAdWithExtraDic:s2sExtra];
 

Server端竞价请求协议

竞价请求

采用OpenRTB协议

  • 请求路径: 请联系对接运营&商务同学获取
  • 请求方式: POST
  • 请求头:
Content-Type: application/json
Accept: application/json

 

BidRequest请求

字段

类型

是否必填

说明

id

string

请求 ID,用于广告效果追踪

tmax

int

超时时间(单位:毫秒)

app

object

应用信息

imp

object array

广告位与素材约束

user

object

用户信息

device

object

设备信息

test

int

1=测试,0=正式(默认0)

app对象

字段

类型

是否必填

说明

id

string

酷盈平台的应用 ID

ver

string

应用版本

bundle

string

包名

name

string

应用名称

device对象

字段

类型

是否必填

说明

ip

string

设备 IP

ua

string

设备浏览器用户代理字符串;例如:'Mozilla/5.0 (iPhone; CPU iPhone OS 9_1 like Mac OS X) AppleWebKit/601.1.46 (KHTML, like Gecko) Version/9.0 Mobile/13B143 Safari/601.1'

os

string

iOS/Android

osv

string

系统版本

language

string

系统语言

devicetype

int

设备类型:

0:未知

1:手机

2:PC

3:平板

4:电视TV

make

string

手机品牌

model

string

手机型号

h

int

以像素计的设备屏幕高度

w

int

以像素计的设备屏幕宽度

carrier

string

运营商:

0:未知

1:中国移动  

2:中国联通  

3:中国电信

connectiontype

int

网络类型:

0:未知  

1:以太网  

2:WiFi  

4:2G  

5:3G  

6:4G

7:5G

ifa

string

条件必填

ios传idfa, 安卓传oaid

ext

object

设备扩展

imp 对象

字段

类型

是否必填

说明

id

string

同BidRequest里的ID 相同

tagid

string

广告位 ID(酷盈分配)

bidfloor

float64

底价(单位:元)

secure

int

1-需要https

user对象

字段

类型

是否必填

说明

buyeruid

string

透传酷盈sdk生成的buyerUid

 

竞价响应

BidResponse

字段

类型

是否必填

说明

id

string

请求 ID 回传

seatbid

object array

出价集合

bidid

string

bid id

cur

string

币种

nbr

int

不填充原因:

10000-参数错误

10002-无效的publisher

10031-无效的buyeruid

10008-系统错误

10012-无效的广告源id

10004-无效的tagid

40001-无预算填充

30018-底价过滤

seatbid对象

字段

类型

是否必填

说明

id

string

bid id

impid

string

对应 imp.id

price

float64

出价(单位:元)

nurl

string

竞胜上报

lurl

string

竞败上报

adm

string

素材内容

adomain

string[]

广告主域名

cid

string

创意组 ID

crid

string

创意 ID

exp

int

广告过期时间(单位:秒)

bundle

string

推广包名

ext

object

扩展信息

 

示例

  • 请求示例
{
    "id": "473179c4-c598-4522-acc2-69cb54d00140",
    "imp": [
        {
            "id": "473179c4-c598-4522-acc2-69cb54d00140",
            "tagid": "b69ae487ad9ad9",
            "bidfloor": 0.01,
            "secure": 0
        }
    ],
    "app": {
        "id": "a67eb571f012bf",
        "name": "闲鱼",
        "ver": "7.25.60",
        "bundle": "com.taobao.idlefish"
    },
    "device": {
        "ua": "Mozilla/5.0 (Linux; Android 12; HBN-AL00 Build/HUAWEIHBN-AL00; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/99.0.4844.88 Mobile Safari/537.36",
        "ip": "111.73.77.95",
        "make": "OPPO",
        "model": "PKH110",
        "os": "Android",
        "osv": "12",
        "w": 1260,
        "h": 2844,
        "connectiontype": 2
    },
    "tmax": 2000,
    "user": {
        "buyeruid": "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"
    }
}
 
返回示例
{
    "id": "473179c4-c598-4522-acc2-69cb54d00140",
    "seatbid": [
        {
            "bid": [
                {
                    "id": "9c0bcc54-cbe4-47f7-9831-317ae11551d5",
                    "impid": "473179c4-c598-4522-acc2-69cb54d00140",
                    "price": 0.9147355833000002,
                    "nurl": "https://adx-tk.statisticslinks.com/adx/nurl?req_id=473179c4-c598-4522-acc2-69cb54d00140&p=${AUCTION_PRICE}",
                    "adm": "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",
                    "cid": "17-14cbc71d8c1cc19ec347c9f8d60a9ae6",
                    "crid": "17-1047575745",
                    "exp": 1800
                }
            ]
        }
    ],
    "cur": "CNY"
}
 

竞胜结果上报

  • ${AUCTION_PRICE}:竞胜的第二名价格,单位:元/千次,例如:5.25。:明文传输
https://adx-tk.statisticslinks.com/adx/nurl?req_id=473179c4-c598-4522-acc2-69cb54d00140&p=${AUCTION_PRICE}
最近修改: 2026-05-26Powered by