1. 功能概述
通过直投广告功能可实现投放直客广告。目前Taku支持多种的广告样式，包括：激励视频、插屏视频、插屏图片、原生、开屏、Banner。通过直投广告报表的数据，可以更好的优化投放效果。
2. 相关数据说明
2.1 数据筛选项
| 筛选项 | 说明 |
|---|---|
| 日期 | 数据产生的时间段。 注意：每次最多选择60天的日期。 |
| 广告组 | 通过使用直投广告功能投放获量的产品。 >>如何添加产品？ |
| 广告计划 | 一个广告组下可以创建多个广告计划。每个广告计划可以在多个Taku广告位下投放 >>如何添加广告？ |
| 地区 | 用户所在的国家/地区 |
| 应用 | 在Taku创建的应用。 >>更多 |
| 广告位 | 在Taku创建的广告位。 >>更多 |
| 广告类型 | 在Taku创建的广告位对应的广告样式：激励视频、插屏、原生、开屏、Banner |
| 广告场景 | 广告场景是在一个广告位下创建多个广告场景，可以有效的区分不同广告场景下的展示、点击数据。适用于应用内有多个广告场景同时需要区分展示数据的产品。>>更多 |
| 流量分组 | Taku提供多个维度对用户进行分组，不同的流量分组可以配置不同的Waterfall，以实现精细化流量变现。目前Taku支持的流量分组维度具体如下： 地区，广告样式，应用，广告位，日期，小时，网络类型，应用版本，SDK版本，设备类型，设备品牌，安装时间，渠道，子渠道和自定义规则。 >>更多 |
2.2 数据指标
直投广告支持的数据指标。
| 数据指标 | 说明 |
|---|---|
| 日期 | 数据产生的时间段。 |
| 收益 | 直投广告的预期收益，根据Taku SDK统计的展示数和广告eCPM价格进行预估的收益。 计算公式：人工填写的广告eCPM价格*Taku统计的展示/1000。 |
| 请求 | 即广告源请求。Taku按照聚合管理的瀑布流广告源排序向直投广告源发起的请求次数。 |
| 填充率 | 即广告源填充率。Taku按照聚合管理的瀑布流广告源排序向直投广告源发起请求后，广告返回成功的占比。 计算公式：广告源请求返回成功数（广告源填充数）/请求*100%。 |
| 展示率 | 即广告源展示率。直投广告源填充广告后，广告展示成功的占比。 计算公式：广告源展示成功数（广告源展示数）/填充*100%。 |
| 展示 | Taku统计的广告曝光次数。 |
| eCPM | eCPM（effective cost per mile）指的是每一千次展示可以获得的广告收入。计算公式：（直投广告的预估收益/展示）*1000。 |
| 点击 | Taku统计的广告点击数。 |
| 点击率 | Taku统计的广告点击数占Taku统计的广告曝光次数的比例。计算公式：点击/展示*100%。 |
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